HSA 305 WEEK 10 QUIZ / HSA305 WEEK 10 QUIZ.: GRADED A | 100% CORRECT |STRAYER

HSA 305 WEEK 10 QUIZ
 Question 1
4 out of 4 points
Face-to-face, person-to-audience, over the telephone or through e-mail are
examples of what type of communication channel?
Selected
Answer: Personal.
Correct Answer:
Personal.
 Question 2
4 out of 4 points
Brand attitude refers to the consumer’s:
Selected Answer:
evaluation whether a brand might satisfy a current
need.
Correct Answer:
evaluation whether a brand might satisfy a current
need.
 Question 3
4 out of 4 points
The number of people with target audience characteristics exposed to a media
vehicle:
Selected
Answer: effective audience.
Correct Answer:
effective audience.
 Question 4
4 out of 4 points
Advertising, sales promotion, events, publicity, personal selling and direct
marketing are the six major modes of:
Selected Answer:
marketing communications
mix.