multimodality ->
mix of modes which
,
is nearly always present in communication
given information is presented first while the new information comes
later
,
GeM I gener and multimodality)
Multimodal documents are analyzed on five levels structure that defines the possibilities for
electronic or
paper document
1) Content structure >
- the data of which the document is constructed
2) Rhetorical structure the the content is
argued the audience focused relations between
way
>
-
-
,
content elements
3) Layout structure - the nature appearance and communicative elements on
paper
4) Navigation structure >
- the
ways the modes of consumption of document islare supported
5) Linguistic structure >
- the structure of a
language usedto realize the layout elements
, -
·
jo
Werlich's text
grammatical approach determines five discourse types
writers perception can be verified by readers
&
M types - >
methods expressing
those functions
through linguistic
structure