HSA 305 QUIZ 1 / HSA305 QUIZ 1: GRADED A | 100% CORRECT |STRAYER

HSA 305 QUIZ 1 / HSA305 QUIZ 1: GRADED A | 100% CORRECT |STRAYERHSA 305 QUIZ 1 • Question 1 4 out of 4 points The results of a focus group conducted to gather consumer reaction to a product or proposal are an example of: Answer • Question 2 4 out of 4 points What does the marketing skill of distribution require? Answer • Question 3 4 out of 4 points The purpose of the “modern marketer” begins with: Answer • Question 4 4 out of 4 points The traditional 4Ps in the marketing mix are product, price, promotion and: Answer • Question 5 4 out of 4 points Designing messages, choosing media and evaluating outcomes of marketing efforts are aspects of which marketing skill? Answer • Question 6 4 out of 4 points The use of incentives to stimulate trial or purchase of a product or services is which marketing skill? Answer • Question 7 4 out of 4 points A person who presents medical information from the Internet to a physician is an example of today’s: Answer • Question 8 4 out of 4 points A hospital that encourages customers to perceive it as having the best patient services is demonstrating: Answer • Question 9 4 out of 4 points Value is the fundamental concept underlying modern marketing and must be perceived as such by: Answer • Question 10 4 out of 4 points What is the first marketing question a health care organization must ask? Answer • Question 11 4 out of 4 points What are the functions of a marketer on a product design team? Answer • Question 12 4 out of 4 points As a general rule, marketing takes place when at least one party to a potential transaction thinks about how to achieve: Answer • Question 13 4 out of 4 points For a consumer to be interested in an offering, the 4As must be present. The consumer must be aware of the product, find it acceptable, available at the right time and: Answer • Question 14 4 out of 4 points In addition to orchestrating marketing activities, the Vice-President of marketing: Answer • Question 15 4 out of 4 points “Determine the 4Ps” is which step in a robust model of marketing strategy? Answer • Question 16 4 out of 4 points A state law mandating that health insurance companies offer certain benefits to members is an example of what influence on benefits coverage? Answer • Question 17 4 out of 4 points Strategy considers ways of handling major issues that must be dealt with now or in the future by providing a framework for making: Answer • Question 18 4 out of 4 points The trade-off analysis model used in the health care industry states that a successful company: Answer • Question 19 4 out of 4 points Availability, infrastructure and sustainability refer to which aspect of the trade-off model? Answer • Question 20 4 out of 4 points What is the preferred World Health Organization (WHO) definition of health? Answer • Question 21 4 out of 4 points In the formula, cost = f (P,V,I), where cost is a function of price, volume and intensity, volume refers to the: Answer • Question 22 4 out of 4 points In the U. S., licensing of medical professionals resides at what level? Answer • Question 23 4 out of 4 points Amenities, service and technical components comprise which dimension of health care? Answer • Question 24 4 out of 4 points What is the greatest determinant of a country’s health care expenditure? Answer • Question 25 4 out of 4 points A health care portability law ensures that: Answer • Question 26 4 out of 4 points What economic model of a health care system favors private insurance? Answer • Question 27 4 out of 4 points Commitment, funding and ongoing resources are critical aspects of: Answer • Question 28 4 out of 4 points Physical activity levels, tobacco use and obesity are examples of: Answer • Question 29 4 out of 4 points Roads to get to needy populations and information systems that log medical records are examples of: Answer • Question 30 4 out of 4 points What is cost shifting in relation to the pricing of health care products and services? Answer