such as treaties and conventions, provides a framework for addressing these issues, but
enforcement remains challenging in a world with competing national interests.#### 8.1
**Human Rights Violations and Accountability**Human rights are a cornerstone of
international law, and violations of these rights are ethical and legal concerns that demand
attention. Issues such as genocide, human trafficking, forced labor, and political repression
require international legal intervention. The ethical dilemma often lies in the tension between
respecting state sovereignty and intervening to prevent or stop human rights abuses. While
international bodies like the United Nations seek to uphold human rights standards,
enforcement is often limited due to political and legal complexities.The legal framework
provided by international treaties, such as the Universal Declaration of Human Rights,
TEST BANK FOR
MARKETING MANAGEMENT 4TH EDITION MARK JOHNSTON GREG MARSHALL
Chapter 1
Student name:
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about advertising a
nd selling.
1)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation
Learning Objective : 01-
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
Marketing Management Defined
Bloom's : Remember Diff
iculty : 1 Easy Gradable
: automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
2) Marketing is relevant only to people in the organization who work directly in the marketi
ng department.
2)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
Marketing Management Defined
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
, Version 1 1
3) The American Marketing Association defines marketing as “the activity, set of institution
s, and processes for creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at large.”
3)
⊚ true
⊚ false
sources, and protecting the privacy of these sources is crucial to maintaining journalistic integrity. However, ethical
and legal issues can arise when journalists are compelled to reveal sources in court or when their sources’ privacy
conflicts with other legal considerations, such as national security. In some jurisdictions, legal protections such as
"shield laws" exist to protect journalists’ confidentiality agreements, but these laws vary widely by country.Moreover,
with the increasing reliance on digital platforms for news dissemination, the question of how journalists handle user
data becomes significant. Ethical concerns arise when news organizations collect personal data from readers and use it
for targeted advertising or subscription models, potentially compromising the privacy of users.### 10. **Ethical and
Legal Issues in Biotechnology**The rapidly advancing field of biotechnology, including genetic engineering, cloning,
and CRISPR technology, raises profound ethical
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation
Topic : Marketing and Marketing Management Define
d Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-
02 Define what marketing and marketing management really are and how they con Gradable : automati
c
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
4) Peter Drucker stated that since it is the customer who defines value, the business enterpri
se has only two business functions: marketing and innovation.
4)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation Bloom's :
Remember
Difficulty : 1 Easy
Topic : The Concept of Customer Value
Learning Objective : 01-
02 Define what marketing and marketing management really are and how they con Gradable : automati
c
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
5) Sustainability refers to business practices that prolong the life cycle of a product.
5)
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation Bl
, oom's : Understand
Difficulty : 2 Medium
Topic : Marketing and Marketing Management Defined
Learning Objective : 01-
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
6) Firms that are stuck in a production orientation mentality likely will have great difficult
y competing successfully for customers.
6)
⊚ true
⊚ false
sources, and protecting the privacy of these sources is crucial to maintaining journalistic integrity. However,
ethical and legal issues can arise when journalists are compelled to reveal sources in court or when their sources’
privacy conflicts with other legal considerations, such as national security. In some jurisdictions, legal
protections such as "shield laws" exist to protect journalists’ confidentiality agreements, but these laws vary
widely by country.Moreover, with the increasing reliance on digital platforms for news dissemination, the
question of how journalists handle user data becomes significant. Ethical concerns arise when news organizations
collect personal data from readers and use it for targeted advertising or subscription models, potentially
compromising the privacy of users.### 10. **Ethical and Legal Issues in Biotechnology**The rapidly advancing
field of biotechnology, including genetic engineering, cloning, and CRISPR technology, raises profound ethical
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
on of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
\hen Henry Ford said, “People can have the Model T in any color—
so long that it’s black,” he was reflecting a sales orientation.
6)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
on of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
7) Don Peppers and Martha Rogers popularized the term one-to-
one marketing. Some firms come close to one-to-
one marketing by combining flexible manufacturing with flexible marketing to enhanc
e customer choices.
7)
, ⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
on of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 08 Don Peppers and Martha Rogers popularized th...
sources, and protecting the privacy of these sources is crucial to maintaining journalistic integrity. However, ethical
and legal issues can arise when journalists are compelled to reveal sources in court or when their sources’ privacy
conflicts with other legal considerations, such as national security. In some jurisdictions, legal protections such as
"shield laws" exist to protect journalists’ confidentiality agreements, but these laws vary widely by country.Moreover,
with the increasing reliance on digital platforms for news dissemination, the question of how journalists handle user
data becomes significant. Ethical concerns arise when news organizations collect personal data from readers and use it
for targeted advertising or subscription models, potentially compromising the privacy of users.### 10. **Ethical and
Legal Issues in Biotechnology**The rapidly advancing field of biotechnology, including genetic engineering, cloning,
and CRISPR technology, raises profound ethical
8) Fred Wiersema’s bookThe New Market Leaders states that marketers will continue to ha
ve more power than customers in both B2B and B2C markets.
8)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation
Learning Objective : 01-
04 Recognize the impact of key change drivers on the future of marketing. Bloom's : Remember
Difficulty : 1 Easy
Topic : Marketing Trends
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 09 Fred Wiersema’s book The New Market Le...
9) In the current business environment, firms have learned to be open about products an
d services with consumers who have endless sources of information, including blogs,
chat rooms, and independent websites.
9)
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation Bl
oom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-
04 Recognize the impact of key change drivers on the future of marketing. Topic : Marketing Tre
nds
AACSB : Technology Gr
enforcement remains challenging in a world with competing national interests.#### 8.1
**Human Rights Violations and Accountability**Human rights are a cornerstone of
international law, and violations of these rights are ethical and legal concerns that demand
attention. Issues such as genocide, human trafficking, forced labor, and political repression
require international legal intervention. The ethical dilemma often lies in the tension between
respecting state sovereignty and intervening to prevent or stop human rights abuses. While
international bodies like the United Nations seek to uphold human rights standards,
enforcement is often limited due to political and legal complexities.The legal framework
provided by international treaties, such as the Universal Declaration of Human Rights,
TEST BANK FOR
MARKETING MANAGEMENT 4TH EDITION MARK JOHNSTON GREG MARSHALL
Chapter 1
Student name:
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about advertising a
nd selling.
1)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation
Learning Objective : 01-
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
Marketing Management Defined
Bloom's : Remember Diff
iculty : 1 Easy Gradable
: automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
2) Marketing is relevant only to people in the organization who work directly in the marketi
ng department.
2)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
Marketing Management Defined
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
, Version 1 1
3) The American Marketing Association defines marketing as “the activity, set of institution
s, and processes for creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at large.”
3)
⊚ true
⊚ false
sources, and protecting the privacy of these sources is crucial to maintaining journalistic integrity. However, ethical
and legal issues can arise when journalists are compelled to reveal sources in court or when their sources’ privacy
conflicts with other legal considerations, such as national security. In some jurisdictions, legal protections such as
"shield laws" exist to protect journalists’ confidentiality agreements, but these laws vary widely by country.Moreover,
with the increasing reliance on digital platforms for news dissemination, the question of how journalists handle user
data becomes significant. Ethical concerns arise when news organizations collect personal data from readers and use it
for targeted advertising or subscription models, potentially compromising the privacy of users.### 10. **Ethical and
Legal Issues in Biotechnology**The rapidly advancing field of biotechnology, including genetic engineering, cloning,
and CRISPR technology, raises profound ethical
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation
Topic : Marketing and Marketing Management Define
d Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-
02 Define what marketing and marketing management really are and how they con Gradable : automati
c
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
4) Peter Drucker stated that since it is the customer who defines value, the business enterpri
se has only two business functions: marketing and innovation.
4)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation Bloom's :
Remember
Difficulty : 1 Easy
Topic : The Concept of Customer Value
Learning Objective : 01-
02 Define what marketing and marketing management really are and how they con Gradable : automati
c
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
5) Sustainability refers to business practices that prolong the life cycle of a product.
5)
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation Bl
, oom's : Understand
Difficulty : 2 Medium
Topic : Marketing and Marketing Management Defined
Learning Objective : 01-
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
6) Firms that are stuck in a production orientation mentality likely will have great difficult
y competing successfully for customers.
6)
⊚ true
⊚ false
sources, and protecting the privacy of these sources is crucial to maintaining journalistic integrity. However,
ethical and legal issues can arise when journalists are compelled to reveal sources in court or when their sources’
privacy conflicts with other legal considerations, such as national security. In some jurisdictions, legal
protections such as "shield laws" exist to protect journalists’ confidentiality agreements, but these laws vary
widely by country.Moreover, with the increasing reliance on digital platforms for news dissemination, the
question of how journalists handle user data becomes significant. Ethical concerns arise when news organizations
collect personal data from readers and use it for targeted advertising or subscription models, potentially
compromising the privacy of users.### 10. **Ethical and Legal Issues in Biotechnology**The rapidly advancing
field of biotechnology, including genetic engineering, cloning, and CRISPR technology, raises profound ethical
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
on of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
\hen Henry Ford said, “People can have the Model T in any color—
so long that it’s black,” he was reflecting a sales orientation.
6)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
on of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
7) Don Peppers and Martha Rogers popularized the term one-to-
one marketing. Some firms come close to one-to-
one marketing by combining flexible manufacturing with flexible marketing to enhanc
e customer choices.
7)
, ⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
on of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 08 Don Peppers and Martha Rogers popularized th...
sources, and protecting the privacy of these sources is crucial to maintaining journalistic integrity. However, ethical
and legal issues can arise when journalists are compelled to reveal sources in court or when their sources’ privacy
conflicts with other legal considerations, such as national security. In some jurisdictions, legal protections such as
"shield laws" exist to protect journalists’ confidentiality agreements, but these laws vary widely by country.Moreover,
with the increasing reliance on digital platforms for news dissemination, the question of how journalists handle user
data becomes significant. Ethical concerns arise when news organizations collect personal data from readers and use it
for targeted advertising or subscription models, potentially compromising the privacy of users.### 10. **Ethical and
Legal Issues in Biotechnology**The rapidly advancing field of biotechnology, including genetic engineering, cloning,
and CRISPR technology, raises profound ethical
8) Fred Wiersema’s bookThe New Market Leaders states that marketers will continue to ha
ve more power than customers in both B2B and B2C markets.
8)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation
Learning Objective : 01-
04 Recognize the impact of key change drivers on the future of marketing. Bloom's : Remember
Difficulty : 1 Easy
Topic : Marketing Trends
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 09 Fred Wiersema’s book The New Market Le...
9) In the current business environment, firms have learned to be open about products an
d services with consumers who have endless sources of information, including blogs,
chat rooms, and independent websites.
9)
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation Bl
oom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-
04 Recognize the impact of key change drivers on the future of marketing. Topic : Marketing Tre
nds
AACSB : Technology Gr
