Answers
/. Which was the first Perfume launched in 1947 by Christian Dior? - Answer-✅Miss
Dior
/.Select the latest Maison who joined the LVMH Watches & Jewelry division. - Answer-
✅Tiffany & Co
/.Eminete is a new Maison of the Wine & Spirits division and offers high qualitative. -
Answer-✅Rum
/.What are the core values of LVMH? - Answer-✅- Creativity & Innovation
-Entrepreneurial Spirit
-Quest for excellence
-Sense of commitment
/.According to Bain & Company, by 2025 online sales will represent - Answer-✅More
than 30% of the luxury sales
/.Which of the following statements are part of the 6 pillars of the LVMH business
model? - Answer-✅- Sustaining savior faire
- Creating synergies
- Balance across business segments and locations
- Decentralized organization
/.Which characteristics may help to measure the luxuriousness of an offer? - Answer-✅-
Price
- Quality
- Scarcity
- Signed by brands
/.What challenges can you be faced with when innovating in the luxury sector? -
Answer-✅- Integrating the human sensibility within innovation
- Finding the right pace of innovation implementing all of the newest tech innovations
quickly
/.How are eco-conscious customers adapting their consumption? - Answer-✅-
Rediscovering vintage products
, -Rethinking the products as a service (rental) and not only a good to own
/.Consumers place a greater value on customised products because it answers their
need for uniqueness - Answer-✅True
/.From creating value to expressing value-what are the key principles of luxury? -
Answer-✅- Consumers have a range of consumption motivations
- Consumers tend to express their values through the brands they select
- Brands can become powerful personal branding tools as they project clear and strong
values
- Brands can deliver higher perceived value to their customers by expressing own
values.
/.What is one of the most important dimensions of Luxury for Serge Carreira? - Answer-
✅True
/.Emotional value... - Answer-✅is about the ability of brands to create affective
responses all the way to strong emotions of joy and pride, and to identify and nurture
these emotions.
/.To remain relevant, what values must brands respect? - Answer-✅- Sustainability
- Quality
- Inclusivity
/.Is sustainability the biggest challenge for the luxury industry? - Answer-✅Yes, say
experts from Guerlain and Louis Vuitton
/.The environment is the key to the future of luxury. - Answer-✅LVMH drives
biodiversity, climate change, traceability and circulating
/.Sustainability and sustainable development can be seen as the ability to meet the
needs of the present without compromising the ability of future generations to meet their
own needs - Answer-✅Yes
/.Which of the following are part of LVMH's Life 360 Program to positively impact the
environment? - Answer-✅- Protect Biodiversity
- Fight Climate Change
- Participate to the circular economy
- Offer transparency