SOCIAL MEDIA STRATEGIST- CHAPTER 4
VOCABULARY- COMPUTER SCIENCE.
Trusted by students across multiple disciplines!
A/B testing - Answer: A method of comparing two versions of a piece of content against
each other to determine which one performs better.
Call to Action (CTA) - Answer: A text link, button, or graphic that encourages the user to
click to perform an action or otherwise engage with the brand.
Editorial Calendar - Answer: A spreadsheet, calendar, or app that is used to plan
content posting and engagement activities on social media platforms.
Game Dynamics - Answer: The emotions and motivations that are the part of the game
experience that lead the user to perform an action.
Game Mechanisms - Answer: Elements that make the audience want to participate on
the site or to complete activities.
Gamification - Answer: Using entertainment or competition mechanisms into social
media sites or activities to drive engagement and participation.
Infographic - Answer: A visual image that combines data and text in an easy-to-read
format.
Keywords - Answer: Words, phrases, or hashtags used to retrieve information on social
media platforms.
Kick-off Meeting - Answer: The first meeting for a social media campaign, bringing the
campaign team together and identifying activities and tasks for the team members.
1
APPHIA - Crafted with Care and Precision for Academic Excellence.
VOCABULARY- COMPUTER SCIENCE.
Trusted by students across multiple disciplines!
A/B testing - Answer: A method of comparing two versions of a piece of content against
each other to determine which one performs better.
Call to Action (CTA) - Answer: A text link, button, or graphic that encourages the user to
click to perform an action or otherwise engage with the brand.
Editorial Calendar - Answer: A spreadsheet, calendar, or app that is used to plan
content posting and engagement activities on social media platforms.
Game Dynamics - Answer: The emotions and motivations that are the part of the game
experience that lead the user to perform an action.
Game Mechanisms - Answer: Elements that make the audience want to participate on
the site or to complete activities.
Gamification - Answer: Using entertainment or competition mechanisms into social
media sites or activities to drive engagement and participation.
Infographic - Answer: A visual image that combines data and text in an easy-to-read
format.
Keywords - Answer: Words, phrases, or hashtags used to retrieve information on social
media platforms.
Kick-off Meeting - Answer: The first meeting for a social media campaign, bringing the
campaign team together and identifying activities and tasks for the team members.
1
APPHIA - Crafted with Care and Precision for Academic Excellence.
