SOCIAL MEDIA STRATEGIST- CHAPTER 3
VOCABULARY- COMPUTER SCIENCE.
Trusted by students across multiple disciplines!
Behavioral Segmentation - Answer: A segmentation method that divides customers into
groups based on how they use the product or service. Some common behavioral
measures include occasion and loyalty.
Brand Butlers - Answer: Developing services around a main product or service to help
consumers save time and take care of other issues more efficiently.
Brandjacking - Answer: The hijacking of a brand to promote an agenda or damage a
reputation
Demographic Segmentation - Answer: Segmenting markets by age, gender, income,
ethnic background, and family life cycle
Elevator Pitch - Answer: A short summary statement of what the company, brand or
product does to fulfill the need for a persona.
Geographic Segmentation - Answer: segmenting markets by people's based
geographic location.
Persona - Answer: A single fictitious user that represents a group of real-world users on
a social media site.
Positioning - Answer: How an audience perceives and ranks a company or brand on
social media.
Psychographic Segmentation - Answer: Grouping part of the audience based on
lifestyle factors, such as activities, interests, personality, opinions, and values.
1
APPHIA - Crafted with Care and Precision for Academic Excellence.
VOCABULARY- COMPUTER SCIENCE.
Trusted by students across multiple disciplines!
Behavioral Segmentation - Answer: A segmentation method that divides customers into
groups based on how they use the product or service. Some common behavioral
measures include occasion and loyalty.
Brand Butlers - Answer: Developing services around a main product or service to help
consumers save time and take care of other issues more efficiently.
Brandjacking - Answer: The hijacking of a brand to promote an agenda or damage a
reputation
Demographic Segmentation - Answer: Segmenting markets by age, gender, income,
ethnic background, and family life cycle
Elevator Pitch - Answer: A short summary statement of what the company, brand or
product does to fulfill the need for a persona.
Geographic Segmentation - Answer: segmenting markets by people's based
geographic location.
Persona - Answer: A single fictitious user that represents a group of real-world users on
a social media site.
Positioning - Answer: How an audience perceives and ranks a company or brand on
social media.
Psychographic Segmentation - Answer: Grouping part of the audience based on
lifestyle factors, such as activities, interests, personality, opinions, and values.
1
APPHIA - Crafted with Care and Precision for Academic Excellence.
