SOCIAL MEDIA STRATEGIST - CHAPTER 1
VOCABULARY- COMPUTER SCIENCE.
Trusted by students across multiple disciplines!
User-generated content - Answer: Content created by the general public.
Social media - Answer: Websites and apps that enable users to create and share
content or to participate in social networking.
Traditional Media - Answer: A form of communication that is one way. TV, radio,
newspapers.
Reach - Answer: The number of different people exposed to an advertisement.
Impression - Answer: Each time a piece of content is displayed.
Exposure - Answer: Measures your potential audience. Your audience plus your
audience's followers.
Frequency - Answer: The numbers of times within a certain period of time a piece of
content is published.
Immediacy - Answer: How fast content is created and distributed.
Permanence - Answer: How long context exist and can be accessed.
Tags - Answer: Used to organize and describe online content.
Unstructured data - Answer: Data that is hard to organize such as emails, text
messages, and social media posts.
1
APPHIA - Crafted with Care and Precision for Academic Excellence.
VOCABULARY- COMPUTER SCIENCE.
Trusted by students across multiple disciplines!
User-generated content - Answer: Content created by the general public.
Social media - Answer: Websites and apps that enable users to create and share
content or to participate in social networking.
Traditional Media - Answer: A form of communication that is one way. TV, radio,
newspapers.
Reach - Answer: The number of different people exposed to an advertisement.
Impression - Answer: Each time a piece of content is displayed.
Exposure - Answer: Measures your potential audience. Your audience plus your
audience's followers.
Frequency - Answer: The numbers of times within a certain period of time a piece of
content is published.
Immediacy - Answer: How fast content is created and distributed.
Permanence - Answer: How long context exist and can be accessed.
Tags - Answer: Used to organize and describe online content.
Unstructured data - Answer: Data that is hard to organize such as emails, text
messages, and social media posts.
1
APPHIA - Crafted with Care and Precision for Academic Excellence.
