Serviss Digital Marketing Exam 3 Questions With Complete
Solutions
1. increase Marketers continue to email spending
2. 4,300 Email marketing yields an estimated % ROI
3. Broadcast, SPAM 1st generation email marketing was associated with .
4. -high-volume/low- Broadcast, SPAM email marketing consisted of which
cost
characteris- tics?
-send and forget
-generally not
relevant
5. permission marketing 2nd generation email marketing was associated with .
6. -responsible Permission email marketing consisted of which characteristic
-segmented
-usually
relevant
-value add
7. customer engagement 3rd generation email marketing is associated with .
8. -focus on the individual Customer engagement email marketing consists of which
charac-
-content personalized to re- teristics?
cipient
-true 1-to-1
-dialogue based
-closed loop
-"mail worth opening"
9. customer retention Email is more ettective and less annoying as part
strate- gy of
NOT customer acquisition.
1/
19
, Serviss Digital Marketing Exam 3 Questions With Complete
Solutions
10. permission Good email marketing is based-- never spam.
11. retention Email marketing is more ettective at than other
digital channels.
1/
19
, Serviss Digital Marketing Exam 3 Questions With Complete
Solutions
12. integrating email and social 1-collect email addresses from visitors to social media
sites
media 2- verify permission
3- send permission based email
4- use ongoing communications to develop relationships
5- enhance relationship through customer dialogue
13. 1 (integrating email and so- collect email addresses from visitors to social media site
is step
cial media) in integrating email and social media.
14. 2 verifying permission is step in integrating
email and social media.
15. 3 send permission based email is step in integrating
email and social media.
16. 4 use ongoing communications to develop relationships is ste
in integrating email and social media.
17. 5 enhance relationship through customer dialogue is
step
in integrating email and social media.
18. developing a customer- 1- gather customer data
fo- cused email 2- derive customer insight
marketing campaign
3- suggest proactive action
4- evaluate response
19. 1 gathering customer data (contact info, interaction and
privacy preferences, purchasing behavior, customer
interaction history) is step of developing a
2/
35
, Serviss Digital Marketing Exam 3 Questions With Complete
Solutions
customer-focused email marketing campaign.
20. 2
3/
35
Solutions
1. increase Marketers continue to email spending
2. 4,300 Email marketing yields an estimated % ROI
3. Broadcast, SPAM 1st generation email marketing was associated with .
4. -high-volume/low- Broadcast, SPAM email marketing consisted of which
cost
characteris- tics?
-send and forget
-generally not
relevant
5. permission marketing 2nd generation email marketing was associated with .
6. -responsible Permission email marketing consisted of which characteristic
-segmented
-usually
relevant
-value add
7. customer engagement 3rd generation email marketing is associated with .
8. -focus on the individual Customer engagement email marketing consists of which
charac-
-content personalized to re- teristics?
cipient
-true 1-to-1
-dialogue based
-closed loop
-"mail worth opening"
9. customer retention Email is more ettective and less annoying as part
strate- gy of
NOT customer acquisition.
1/
19
, Serviss Digital Marketing Exam 3 Questions With Complete
Solutions
10. permission Good email marketing is based-- never spam.
11. retention Email marketing is more ettective at than other
digital channels.
1/
19
, Serviss Digital Marketing Exam 3 Questions With Complete
Solutions
12. integrating email and social 1-collect email addresses from visitors to social media
sites
media 2- verify permission
3- send permission based email
4- use ongoing communications to develop relationships
5- enhance relationship through customer dialogue
13. 1 (integrating email and so- collect email addresses from visitors to social media site
is step
cial media) in integrating email and social media.
14. 2 verifying permission is step in integrating
email and social media.
15. 3 send permission based email is step in integrating
email and social media.
16. 4 use ongoing communications to develop relationships is ste
in integrating email and social media.
17. 5 enhance relationship through customer dialogue is
step
in integrating email and social media.
18. developing a customer- 1- gather customer data
fo- cused email 2- derive customer insight
marketing campaign
3- suggest proactive action
4- evaluate response
19. 1 gathering customer data (contact info, interaction and
privacy preferences, purchasing behavior, customer
interaction history) is step of developing a
2/
35
, Serviss Digital Marketing Exam 3 Questions With Complete
Solutions
customer-focused email marketing campaign.
20. 2
3/
35
