Digital Marketing test 1 questions with passed
solutions
1. Customer
Awareness, interest and engagement, acquisition, customer
Mar- keting
segmentation, cus- tomer retention, support and advocacy
Model
2. marketing the creation and satisfaction of demand for your product or service
3. digital marketing utilizing the internet and other digital channels to drive demand for
your products and services
4. strategy a set of ideas that outline how a product line or brand will achieve its
objectives
5. The 5Ps model product, promotion, place, price, people
6. internal marketing strategy steps
factors
influencing
the setting of
mar- keting
objectives
7. external
factors
influencing
the setting of
mar- keting
objectives
8. porters
five
forces
9. Digital
11 a defined path that visitors shoudl take to reach the final
. objective
, Digital Marketing test 1 questions with passed
solutions
corporate objectives, finance,
operational issues, human
resources
power of suppliers, power of customers, threat of new entrants, threat of
substitute products, competitive rivalry within the industry
1. context
competitors actions, 2. value exchange
technological change, market
3. objectives
factors
4. tactics and evaluation
5. ongoing optimisation
10. conversion a visitor completing a target action
2/
11
solutions
1. Customer
Awareness, interest and engagement, acquisition, customer
Mar- keting
segmentation, cus- tomer retention, support and advocacy
Model
2. marketing the creation and satisfaction of demand for your product or service
3. digital marketing utilizing the internet and other digital channels to drive demand for
your products and services
4. strategy a set of ideas that outline how a product line or brand will achieve its
objectives
5. The 5Ps model product, promotion, place, price, people
6. internal marketing strategy steps
factors
influencing
the setting of
mar- keting
objectives
7. external
factors
influencing
the setting of
mar- keting
objectives
8. porters
five
forces
9. Digital
11 a defined path that visitors shoudl take to reach the final
. objective
, Digital Marketing test 1 questions with passed
solutions
corporate objectives, finance,
operational issues, human
resources
power of suppliers, power of customers, threat of new entrants, threat of
substitute products, competitive rivalry within the industry
1. context
competitors actions, 2. value exchange
technological change, market
3. objectives
factors
4. tactics and evaluation
5. ongoing optimisation
10. conversion a visitor completing a target action
2/
11
