Module 1 - Digital Marketing and E-Commerce Test Questions
With 100% Solved Answers!!!
1. E-Commerce The buying and selling of
goods over the internet
2. Digital Marketing The practice of reaching
con- sumers online
through digi- tal
channels with the aim of
turning them into
customers
3. Digital Channel Any communication
method or platform a
business can use to
reach their target au-
dience online
4. Digital marketing helps do 3 things for consumers: 1. Build Trust with
con-
sumers
2. Inspire loyalty
3. Better serve
consumers
5. Advantages of Digital Marketing over -Faster results
Traditional Marketing -cost ettective
-reaches people
-builds relationships with
customers
6. An Agency Role is: Partners with companies
that don't have in-house
market- ing teams to fill
their digi- tal
1/
9
, Module 1 - Digital Marketing and E-Commerce Test Questions
With 100% Solved Answers!!!
marketing and
advertis- ing goals.
7. An In-House Role is:
2/
9
With 100% Solved Answers!!!
1. E-Commerce The buying and selling of
goods over the internet
2. Digital Marketing The practice of reaching
con- sumers online
through digi- tal
channels with the aim of
turning them into
customers
3. Digital Channel Any communication
method or platform a
business can use to
reach their target au-
dience online
4. Digital marketing helps do 3 things for consumers: 1. Build Trust with
con-
sumers
2. Inspire loyalty
3. Better serve
consumers
5. Advantages of Digital Marketing over -Faster results
Traditional Marketing -cost ettective
-reaches people
-builds relationships with
customers
6. An Agency Role is: Partners with companies
that don't have in-house
market- ing teams to fill
their digi- tal
1/
9
, Module 1 - Digital Marketing and E-Commerce Test Questions
With 100% Solved Answers!!!
marketing and
advertis- ing goals.
7. An In-House Role is:
2/
9
