Exam 1 digital marketing questions with complete solutions
1. Digital marketing As any use of the internet and internet connected tools to promote
an orga-
nization and or its otterings
2. Inbound marketing "Permission-based", "pull" marketing ettorts that attract
customers by being
genuinely valuable in some way
3. Personas Semi-fictional, generalized representations of ideal customers
4. Buyers journey Sequence of steps taken by a consumer on the path to purchase
1. Awareness
2. Consideration
3. Decision
5. Qualified traffic Visits are from people likely with the need and means to buy our
otterings
6. Lead A person who has visited our website and is a know-entity to the
company, and based on demonstrated interest is possibly in the
marketing for our ottering
7. MQL the 21st century
(Marketing
Qualified 10. Be your own and what does this
Lead) mean?
8. SQL (Sales
Qualified Lead)
9. What is one of
the leading
challenges of
marketing in
1/
23
, Exam 1 digital marketing questions with complete solutions
A warmer lead who has
responded to one or more
marketing ettorts and likely to
become a customer
A hot lead determined by sales
to be ready for a direct follow
up
The pace of change today
1. Marketers are always on
their toes
2. Old academic courses
need to be updated regularly
Scientist
Marketing practices must
precede scientific certainty
about the right way to market
- not everything will work or not
work for ditt companies - data
driven principles tailored to
our company
2/
23
, Exam 1 digital marketing questions with complete solutions
11. Treat marketing Starting point not a stopping point
best practice as a
12. before content Context
this principle should precede practically all marketing decisions
13. How many the first website pub- lished
global internet
users are there
14. How many
social media
users
15. How many
smart- phone
connections
16. How many annu-
al e-commerce
cus- tomers
17. According to
kotler a longtime
observer of
marketing prac-
tice " is
arguably the
most important
game changer in
the history of
marketing
18. What year was
3/
23
1. Digital marketing As any use of the internet and internet connected tools to promote
an orga-
nization and or its otterings
2. Inbound marketing "Permission-based", "pull" marketing ettorts that attract
customers by being
genuinely valuable in some way
3. Personas Semi-fictional, generalized representations of ideal customers
4. Buyers journey Sequence of steps taken by a consumer on the path to purchase
1. Awareness
2. Consideration
3. Decision
5. Qualified traffic Visits are from people likely with the need and means to buy our
otterings
6. Lead A person who has visited our website and is a know-entity to the
company, and based on demonstrated interest is possibly in the
marketing for our ottering
7. MQL the 21st century
(Marketing
Qualified 10. Be your own and what does this
Lead) mean?
8. SQL (Sales
Qualified Lead)
9. What is one of
the leading
challenges of
marketing in
1/
23
, Exam 1 digital marketing questions with complete solutions
A warmer lead who has
responded to one or more
marketing ettorts and likely to
become a customer
A hot lead determined by sales
to be ready for a direct follow
up
The pace of change today
1. Marketers are always on
their toes
2. Old academic courses
need to be updated regularly
Scientist
Marketing practices must
precede scientific certainty
about the right way to market
- not everything will work or not
work for ditt companies - data
driven principles tailored to
our company
2/
23
, Exam 1 digital marketing questions with complete solutions
11. Treat marketing Starting point not a stopping point
best practice as a
12. before content Context
this principle should precede practically all marketing decisions
13. How many the first website pub- lished
global internet
users are there
14. How many
social media
users
15. How many
smart- phone
connections
16. How many annu-
al e-commerce
cus- tomers
17. According to
kotler a longtime
observer of
marketing prac-
tice " is
arguably the
most important
game changer in
the history of
marketing
18. What year was
3/
23
