Digital Marketing FINAL EXAM SOLVED CORRECTLY TO SCORE
A+ 2026
1. Which of the following is a true
Acquisition of online
statement about acquisition of
customers can make use of
online customers?
both offline and online
techniques.
2. Online advertising includes: Search ads
3. Internet advertising formats: neither of the above.
4. Best practices for developing rich understand who your target
media ads include: audience is and how its members
use the web.
5. Ad serving: is the placement of ads on
websites by specialized
marketing services agen- cies.
6. Ad serving is necessary for most sites because: both of the above.
7. The technique that serves ads to Internet users behavioral
advertising.
based on tracking of their Internet activities is:
8. includes the kind of ad targeting Behavioral advertising
that relies on anonymous data
profiles based on user activities.
9. Predictive models can be used to: target unidentified users based
on
behaviors.
10. An optimized press release: contains rich media and links
to the website.
11. Which is a true statement about viral market- ing?
1/
8
, Digital Marketing FINAL EXAM SOLVED CORRECTLY TO SCORE
A+ 2026
It can bring a great deal of attention when it works.
12. TRUE
2/
8
A+ 2026
1. Which of the following is a true
Acquisition of online
statement about acquisition of
customers can make use of
online customers?
both offline and online
techniques.
2. Online advertising includes: Search ads
3. Internet advertising formats: neither of the above.
4. Best practices for developing rich understand who your target
media ads include: audience is and how its members
use the web.
5. Ad serving: is the placement of ads on
websites by specialized
marketing services agen- cies.
6. Ad serving is necessary for most sites because: both of the above.
7. The technique that serves ads to Internet users behavioral
advertising.
based on tracking of their Internet activities is:
8. includes the kind of ad targeting Behavioral advertising
that relies on anonymous data
profiles based on user activities.
9. Predictive models can be used to: target unidentified users based
on
behaviors.
10. An optimized press release: contains rich media and links
to the website.
11. Which is a true statement about viral market- ing?
1/
8
, Digital Marketing FINAL EXAM SOLVED CORRECTLY TO SCORE
A+ 2026
It can bring a great deal of attention when it works.
12. TRUE
2/
8
