BUS 203 PRINCIPLES OF
MARKETING - SAYLOR ACADEMY
FINAL EXAM
Which of the following is an effective way to empower customers?
a. Focus exclusively on positive customer feedback
b. Have customers participate in product design surveys
c. Send receipts via email after the purchase is complete
d. Refer customers to an aggregator for price and quality comparisons
- ANSWERS-b. Have customers participate in product design surveys
Which of the following can provide an organization with feedback on
their offerings for new products being introduced into the
marketplace?
a. Focus groups
b. Viral marketing
c. Influencer panels
d. Customer empowerment - ANSWERS-c. Influencer panels
What public issue might best benefit from a social marketing
campaign?
a. Promoting a company brand
b. Educating children to wash their hands
c. Expanding liquor sales to increase tax revenues
,d. How to find best places to travel without children - ANSWERS-b.
Educating children to wash their hands
Which of the following elements of global marketing is where
companies accommodate cultural expectations?
a. Localization
b. Market research
c. Inbound marketing
d. Outbound marketing - ANSWERS-a. Localization
In conducting research for your upcoming television campaign, you
have found that consumers in some nations are able to identify both
primary and secondary elements of ads, while other consumers only
focus on the main character. Which of the following cultural
influences does this describe?
a. Values
b. Rituals
c. Symbols
d. Thought processes - ANSWERS-d. Thought processes
A print ad for organic eggs shows a family eating breakfast, with the
parent in the background preparing backpacks for their schoolaged
children. Which of the following cultural influences is being used to
promote the product?
a. Values
b. Rituals
, c. Symbols
d. Thought processes - ANSWERS-b. Rituals
What will the market vision statement create for a company?
a. Marketing mix
b. Marketing plan
c. Create the company philosophy
d. Address who the target market is and how to reach them -
ANSWERS-d. Address who the target market is and how to reach
them
A well-designed marketing plan primarily serves which of the
following purposes?
a. It satisfies marketing regulations.
b. It is useful as a public relations tool.
c. It announces the formation of a new enterprise.
d. It defines a campaign's structure and assigns duties. - ANSWERS-
d. It defines a campaign's structure and assigns duties.
Cigarette companies and fast food restaurants are frequently criticized
for advertising to appeal to children. Which of the following ethical
influences does this describe?
a. Dissonance
b. Exploitation
c. Stereotyping
MARKETING - SAYLOR ACADEMY
FINAL EXAM
Which of the following is an effective way to empower customers?
a. Focus exclusively on positive customer feedback
b. Have customers participate in product design surveys
c. Send receipts via email after the purchase is complete
d. Refer customers to an aggregator for price and quality comparisons
- ANSWERS-b. Have customers participate in product design surveys
Which of the following can provide an organization with feedback on
their offerings for new products being introduced into the
marketplace?
a. Focus groups
b. Viral marketing
c. Influencer panels
d. Customer empowerment - ANSWERS-c. Influencer panels
What public issue might best benefit from a social marketing
campaign?
a. Promoting a company brand
b. Educating children to wash their hands
c. Expanding liquor sales to increase tax revenues
,d. How to find best places to travel without children - ANSWERS-b.
Educating children to wash their hands
Which of the following elements of global marketing is where
companies accommodate cultural expectations?
a. Localization
b. Market research
c. Inbound marketing
d. Outbound marketing - ANSWERS-a. Localization
In conducting research for your upcoming television campaign, you
have found that consumers in some nations are able to identify both
primary and secondary elements of ads, while other consumers only
focus on the main character. Which of the following cultural
influences does this describe?
a. Values
b. Rituals
c. Symbols
d. Thought processes - ANSWERS-d. Thought processes
A print ad for organic eggs shows a family eating breakfast, with the
parent in the background preparing backpacks for their schoolaged
children. Which of the following cultural influences is being used to
promote the product?
a. Values
b. Rituals
, c. Symbols
d. Thought processes - ANSWERS-b. Rituals
What will the market vision statement create for a company?
a. Marketing mix
b. Marketing plan
c. Create the company philosophy
d. Address who the target market is and how to reach them -
ANSWERS-d. Address who the target market is and how to reach
them
A well-designed marketing plan primarily serves which of the
following purposes?
a. It satisfies marketing regulations.
b. It is useful as a public relations tool.
c. It announces the formation of a new enterprise.
d. It defines a campaign's structure and assigns duties. - ANSWERS-
d. It defines a campaign's structure and assigns duties.
Cigarette companies and fast food restaurants are frequently criticized
for advertising to appeal to children. Which of the following ethical
influences does this describe?
a. Dissonance
b. Exploitation
c. Stereotyping
