MOS 3322 Final Exam Questions With
Correct Answers
Direct |marketing |- |CORRECT |ANSWER✔✔-A |marketing |system |for |developing |products, |
sending |messages |directly |to |customers, |and |accepting |orders |through |a |variety |of |media, |and
|then |distributing |the |purchase |directly |to |customers
Direct |response |advertising |- |CORRECT |ANSWER✔✔-Advertising |placed |in |a |medium |that |
generates |an |immediate |and |measurable |response |from |the |intended |target
Direct |response |media |strategy |- |CORRECT |ANSWER✔✔-1. |Direct |Mail
2. |Direct |Response |Television |(DRTV)
3. |Direct |Response |Print |
4. |Telemarketing |
5. |Catalogues
Direct |mail |- |CORRECT |ANSWER✔✔-A |printed |form |of |direct |response |advertising |distributed |
by |Canada |Post |or |independent |delivery |agents
Direct |response |television |(DRTV) |- |CORRECT |ANSWER✔✔-Advertising |that |appears |on |
television |and |encourages |viewers |to |respond |by |telephoning |a |toll-free |number, |by |mail, |or |
online, |often |referred |to |as |informercials
Direct |response |print |- |CORRECT |ANSWER✔✔-A |response-oriented |ad |delivered |to |prospects |
by |magazines |or |newspaper |advertisements
,Telemarketing |- |CORRECT |ANSWER✔✔-The |use |of |telecommunications |to |promote |the |
products |and |services |of |a |business. |Involves |outbound |calls |(company |to |customer) |and |
inbound |calls |(customer |to |company)
Catalogues |- |CORRECT |ANSWER✔✔-A |reference |publication |usually |annual |or |seasonal, |
distributed |by |large |retail |chains |and |direct |marketing |companies
House |list |- |CORRECT |ANSWER✔✔-An |internal |customer |list
The |roots |of |direct |response |communications: |database |management |- |CORRECT |
ANSWER✔✔-1. |House |list |
2. |Internal |data |sources |
3. |Collecting |data |
4. |Accessing |data |(data |mining)
5. |External |sources |
6. |Online |databases |(directory |databases)
Collecting |data |- |CORRECT |ANSWER✔✔-The |names |and |addresses |of |customers |are |the |most |
common |forms |of |internal |data, |but |offer |little |perspective. |The |database |should |identify |what
|a |customer |purchases, |how |often |the |customer |purchases, |how |much |the |customers |spends |
on |average, |what |brands |of |goods |the |customer |prefers |etc
Data |mining |- |CORRECT |ANSWER✔✔-The |analysis |of |information |to |determine |relationships |
among |the |data |and |enable |more |affective |marketing |strategies |to |be |identified |and |
implemented
External |sources |- |CORRECT |ANSWER✔✔-1. |List |broker |
2. |Merge/purge
, Three |types |of |lists |for |external |sources |- |CORRECT |ANSWER✔✔-1. |Response |list |
2. |Circulation |list |
3. |Compiled |list
List |broker |- |CORRECT |ANSWER✔✔-A |company |specializing |in |finding |or |developing |lists |for |
direct |response |purposes, |finds |prospect |lists |based |on |target |market |criteria |established |by |
marketing |organizations
Merge/purge |- |CORRECT |ANSWER✔✔-A |process |in |which |numerous |mailing |lists |are |
combined |and |then |stripped |of |duplicate |names
Response |list |- |CORRECT |ANSWER✔✔-A |list |of |direct |mail |buyers |who |have |previously |made |
purchases |based |on |direct |response |offers
Circulation |list |- |CORRECT |ANSWER✔✔-A |publication's |subscription |list |that |targets |potential |
customers |based |on |specified |demographic |characteristics, |interests |or |activities
Compiled |list |- |CORRECT |ANSWER✔✔-A |direct |mail |list |prepared |from |government, |census, |
telephone, |warranty, |and |other |publication |information, |or |from |surveys |conducted |by |
marketing |organizations
Online |database |- |CORRECT |ANSWER✔✔-An |information |database |accessible |online |to |anyone
|with |proper |communications |facilities
Directory |database |- |CORRECT |ANSWER✔✔-A |commercial |database |that |provides |information |
about |a |company |(ex; |size, |sales, |location, |number |of |employees |etc)
Examples |of |direct |mail |- |CORRECT |ANSWER✔✔-Envelope, |letter, |leaflet, |folder, |incentive, |
order |form, |postage-paid |return |envelope, |statement |stuffer/bounce |back
Correct Answers
Direct |marketing |- |CORRECT |ANSWER✔✔-A |marketing |system |for |developing |products, |
sending |messages |directly |to |customers, |and |accepting |orders |through |a |variety |of |media, |and
|then |distributing |the |purchase |directly |to |customers
Direct |response |advertising |- |CORRECT |ANSWER✔✔-Advertising |placed |in |a |medium |that |
generates |an |immediate |and |measurable |response |from |the |intended |target
Direct |response |media |strategy |- |CORRECT |ANSWER✔✔-1. |Direct |Mail
2. |Direct |Response |Television |(DRTV)
3. |Direct |Response |Print |
4. |Telemarketing |
5. |Catalogues
Direct |mail |- |CORRECT |ANSWER✔✔-A |printed |form |of |direct |response |advertising |distributed |
by |Canada |Post |or |independent |delivery |agents
Direct |response |television |(DRTV) |- |CORRECT |ANSWER✔✔-Advertising |that |appears |on |
television |and |encourages |viewers |to |respond |by |telephoning |a |toll-free |number, |by |mail, |or |
online, |often |referred |to |as |informercials
Direct |response |print |- |CORRECT |ANSWER✔✔-A |response-oriented |ad |delivered |to |prospects |
by |magazines |or |newspaper |advertisements
,Telemarketing |- |CORRECT |ANSWER✔✔-The |use |of |telecommunications |to |promote |the |
products |and |services |of |a |business. |Involves |outbound |calls |(company |to |customer) |and |
inbound |calls |(customer |to |company)
Catalogues |- |CORRECT |ANSWER✔✔-A |reference |publication |usually |annual |or |seasonal, |
distributed |by |large |retail |chains |and |direct |marketing |companies
House |list |- |CORRECT |ANSWER✔✔-An |internal |customer |list
The |roots |of |direct |response |communications: |database |management |- |CORRECT |
ANSWER✔✔-1. |House |list |
2. |Internal |data |sources |
3. |Collecting |data |
4. |Accessing |data |(data |mining)
5. |External |sources |
6. |Online |databases |(directory |databases)
Collecting |data |- |CORRECT |ANSWER✔✔-The |names |and |addresses |of |customers |are |the |most |
common |forms |of |internal |data, |but |offer |little |perspective. |The |database |should |identify |what
|a |customer |purchases, |how |often |the |customer |purchases, |how |much |the |customers |spends |
on |average, |what |brands |of |goods |the |customer |prefers |etc
Data |mining |- |CORRECT |ANSWER✔✔-The |analysis |of |information |to |determine |relationships |
among |the |data |and |enable |more |affective |marketing |strategies |to |be |identified |and |
implemented
External |sources |- |CORRECT |ANSWER✔✔-1. |List |broker |
2. |Merge/purge
, Three |types |of |lists |for |external |sources |- |CORRECT |ANSWER✔✔-1. |Response |list |
2. |Circulation |list |
3. |Compiled |list
List |broker |- |CORRECT |ANSWER✔✔-A |company |specializing |in |finding |or |developing |lists |for |
direct |response |purposes, |finds |prospect |lists |based |on |target |market |criteria |established |by |
marketing |organizations
Merge/purge |- |CORRECT |ANSWER✔✔-A |process |in |which |numerous |mailing |lists |are |
combined |and |then |stripped |of |duplicate |names
Response |list |- |CORRECT |ANSWER✔✔-A |list |of |direct |mail |buyers |who |have |previously |made |
purchases |based |on |direct |response |offers
Circulation |list |- |CORRECT |ANSWER✔✔-A |publication's |subscription |list |that |targets |potential |
customers |based |on |specified |demographic |characteristics, |interests |or |activities
Compiled |list |- |CORRECT |ANSWER✔✔-A |direct |mail |list |prepared |from |government, |census, |
telephone, |warranty, |and |other |publication |information, |or |from |surveys |conducted |by |
marketing |organizations
Online |database |- |CORRECT |ANSWER✔✔-An |information |database |accessible |online |to |anyone
|with |proper |communications |facilities
Directory |database |- |CORRECT |ANSWER✔✔-A |commercial |database |that |provides |information |
about |a |company |(ex; |size, |sales, |location, |number |of |employees |etc)
Examples |of |direct |mail |- |CORRECT |ANSWER✔✔-Envelope, |letter, |leaflet, |folder, |incentive, |
order |form, |postage-paid |return |envelope, |statement |stuffer/bounce |back
