DECA HOSPITALITY AND TOURISM CLU
PERFORMANCE INDICATORS EXAM QUES
CORRECT RATIONALES
CHANNEL cMANAGEMENT: cExplain cthe cnature cand cscope cof cchannel cmanagement. c- cCORRE
cchannel cmanagement cis cunderstanding chow cproducts cend cup cin cconsumers c(or cend cusers) ch
cidentifying cmethods cof ctransportation ca cbusiness ccan cuse, cdeciding cto cuse ca cwarehouse cfor c
cunderstanding ceach cmember cin cthe cdistribution cchannel cfor cyour cbusiness cor cproducts.
CHANNEL cMANAGEMENT: cExplain cthe cnature cof cchannels cof cdistribution. c- cCORRECT cANS✔
cthe cjourney ca cproduct ctakes cfrom cproducer c/ cmanufacturer cto cend cuser. c
cA cproduct ccan ctake ca cvariety cof cpaths cto can cend cuser, cdepending con chow cmany cchannel cm
cchannel cof cdistribution ccan cinclude cthe cfollowing: cmanufacturers, cwholesalers, cretailers, cagent
cindustrial).
CHANNEL cMANAGEMENT: cCoordinate cchannel cmanagement cwith cother cmarketing cactivities. c
cmembers chave cthe ccommon cgoal cof csatisfying cthe ccustomer. cTo cmake cthis chappen, cchannel
cChannel cmembers ccan cassist cby cmaking csure cit cis ceasy cto cplace can corder cand cdeliver cprodu
cplan cis cdeveloped cfor ca cproduct, cother cmarketing cactivities care cincluded. cpromotion cof ca cprod
cconsumer care caware co cthe cproduct cand cknow cwhere cto cfind cit cand cretailers cset cprices cfor cw
MARKETING: cIdentify ccompany's cunique cselling cproposition c(USP). c- cCORRECT cANS✔✔To cid
cselling cproposition, cit cis cimportant cto cunderstand cthe cbenefits cofa cgood cor cservice cand chow ct
cproducts cfrom cthe ccompetition. cOnce cunderstood, cthis ccriteria cis cessential cto cdeveloping ceffec
cadvertising ccampaign.
MARKETING: cIdentify cinternal cand cexternal cservice cstandards. c- cCORRECT cANS✔✔A cbusine
cidentifying cits crequirements cfor cproviding ccustomer cservice. cInternal cservice cstandards crefer cto
cbusiness cfor chow cemployees cwill cbe ccreated cin cthe cworkplace cwhich cextends cto chow cthey cre
cin ccorporate cdecision cmaking. cExternal cservice cstandards crefer cto chow cthe cend cuser cis ctreate
csatisfaction.
MARKETING-INFORMATION cMANAGEMENT: cExplain cthe cnature cand cscope cof cthe cmarketing
cfunction. c- cCORRECT cANS✔✔is cthe cprocess cand cmethods cthat cgenerates, cstores, canalyzes c
cpromote cgood cdecision cmaking cfor ca cbusiness. cThis cinformation cis cessential cfor ccreating can c
cbusiness chas ca cresponsibility cto cprotect cthe cdata ccollected.
MARKETING-INFORMATION cMANAGEMENT: cDescribe cthe cregulation cof cmarketing-information
PERFORMANCE INDICATORS EXAM QUES
CORRECT RATIONALES
CHANNEL cMANAGEMENT: cExplain cthe cnature cand cscope cof cchannel cmanagement. c- cCORRE
cchannel cmanagement cis cunderstanding chow cproducts cend cup cin cconsumers c(or cend cusers) ch
cidentifying cmethods cof ctransportation ca cbusiness ccan cuse, cdeciding cto cuse ca cwarehouse cfor c
cunderstanding ceach cmember cin cthe cdistribution cchannel cfor cyour cbusiness cor cproducts.
CHANNEL cMANAGEMENT: cExplain cthe cnature cof cchannels cof cdistribution. c- cCORRECT cANS✔
cthe cjourney ca cproduct ctakes cfrom cproducer c/ cmanufacturer cto cend cuser. c
cA cproduct ccan ctake ca cvariety cof cpaths cto can cend cuser, cdepending con chow cmany cchannel cm
cchannel cof cdistribution ccan cinclude cthe cfollowing: cmanufacturers, cwholesalers, cretailers, cagent
cindustrial).
CHANNEL cMANAGEMENT: cCoordinate cchannel cmanagement cwith cother cmarketing cactivities. c
cmembers chave cthe ccommon cgoal cof csatisfying cthe ccustomer. cTo cmake cthis chappen, cchannel
cChannel cmembers ccan cassist cby cmaking csure cit cis ceasy cto cplace can corder cand cdeliver cprodu
cplan cis cdeveloped cfor ca cproduct, cother cmarketing cactivities care cincluded. cpromotion cof ca cprod
cconsumer care caware co cthe cproduct cand cknow cwhere cto cfind cit cand cretailers cset cprices cfor cw
MARKETING: cIdentify ccompany's cunique cselling cproposition c(USP). c- cCORRECT cANS✔✔To cid
cselling cproposition, cit cis cimportant cto cunderstand cthe cbenefits cofa cgood cor cservice cand chow ct
cproducts cfrom cthe ccompetition. cOnce cunderstood, cthis ccriteria cis cessential cto cdeveloping ceffec
cadvertising ccampaign.
MARKETING: cIdentify cinternal cand cexternal cservice cstandards. c- cCORRECT cANS✔✔A cbusine
cidentifying cits crequirements cfor cproviding ccustomer cservice. cInternal cservice cstandards crefer cto
cbusiness cfor chow cemployees cwill cbe ccreated cin cthe cworkplace cwhich cextends cto chow cthey cre
cin ccorporate cdecision cmaking. cExternal cservice cstandards crefer cto chow cthe cend cuser cis ctreate
csatisfaction.
MARKETING-INFORMATION cMANAGEMENT: cExplain cthe cnature cand cscope cof cthe cmarketing
cfunction. c- cCORRECT cANS✔✔is cthe cprocess cand cmethods cthat cgenerates, cstores, canalyzes c
cpromote cgood cdecision cmaking cfor ca cbusiness. cThis cinformation cis cessential cfor ccreating can c
cbusiness chas ca cresponsibility cto cprotect cthe cdata ccollected.
MARKETING-INFORMATION cMANAGEMENT: cDescribe cthe cregulation cof cmarketing-information
