Test Bank For Conjunction with Framework for
Marketing Management (Global Edition) 6th Edition.
By: Philip Kotler All Chapters Completely Covered A+
Rated
,Table Of Contents
I: UNDERSTANDING MARKETING MANAGEMENT
1. Defining Marketing for the New Realities
2. Developing and Implementing Marketing Strategies and Plans
3. Capturing Marketing Insights and Forecasting Demand
II: CONNECTING WITH CUSTOMERS
4. Creating Long-term Loyalty Relationships
5. Analyzing Consumer and Business Markets
III: BUILDING STRONG BRANDS
6. Identifying Market Segments and Targets
7. Crafting the Brand Positioning
8. Creating Brand Equity and Driving Growth
IV: SHAPING THE MARKET OFFERINGS
9. Setting Product Strategy and Introducing New Offerings
10. Designing and Managing Services
11. Developing Pricing Strategies and Programs
V: DELIVERING VALUE
12. Designing and Managing Integrated Marketing Channels
13. Managing Retailing, Wholesaling, and Logistics
VI: COMMUNICATING VALUE
14. Designing and Managing Integrated Marketing Communications
15. Managing Digital Communications
16. Managing Mass Communications
17. Managing Personal Communications
VII: MANAGING THE MARKETING ORGANIZATION FOR LONG-TERM SUCCESS
18. Conducting Marketing Responsibly in the Global Economy
, Chapter 1 Defining Marketing For The New Realities
1) Which Of The Following Statements About Marketing Is
True? A) It Is Of Little Importance When Products Are
Standardized.
B) It Can Help Create Jobs In The Economy By Increasing Demand For Goods And Services.
C) It Helps To Build A Loyal Customer Base But Has No Impact On A Firm's Intangible Assets.
D) It Is More Important For Bigger Organizations Than Smaller Ones.
It Is Seldom Used By Nonprofit Organizations. Ans: B
Diff: 1
Lo: 1.1: Why Is Marketing Important? Aacsb:
Reflective Thinking
2) A Marketer's Only Concern Is How Best To Create Demand For A New Product Produced By
His/Her Company. Improving Product Design Is Not His/Her Responsibility.
Ans: False Diff: 1
Lo: 1.1: Why Is Marketing Important? Aacsb:
Reflective Thinking
3) Management Is The Art And Science Of Choosing Target Markets And Getting,
Keeping, And Growing Customers Through Creating, Delivering, And Communicating
Superior Customer Value.
A) Marketing
B) Knowledge
C) Operations
D) Strategic
Distribution Ans: A Diff: 1
Lo: 1.2: What Is The Scope Of Marketing?
Aacsb: Reflective Thinking
4) Identify The Correct Statement About Marketing Management.
A) It Is Primarily Concerned With The Systematic Gathering, Recording, And Analysis Of Data
About Issues Related To Marketing Products And Services.
B) It Focuses Mostly On Monitoring The Profitability Of A Company's Products And Services.
C) It Focuses Solely On Attaining An Organization's Sales Goals In An Efficient Manner.
D) It Is Defined As The Field That Deals With Planning And Managing A Business At The
Highest Level Of Corporate Hierarchy.
E) It Occurs When At Least One Party To A Potential Exchange Thinks About The Means Of
Achieving Desired Responses From Other Parties.
Ans: E Diff: 2
Lo: 1.2: What Is The Scope Of Marketing?
Aacsb: Reflective Thinking
5) A Social Definition Of Marketing Says .
A) Effective Marketing Requires Companies To Remove Intermediaries To Achieve A
Closer Connection With Direct Consumers
B) A Company Should Focus Exclusively On Achieving High Production Efficiency, Low
Costs, And Mass Distribution To Facilitate The Broadest Possible Access To The Company's
Products
, C) Marketing Is The Process By Which Individuals And Groups Obtain What They Need
And Want Through Creating, Offering, And Freely Exchanging Products And Services Of
Value With Others D) Marketing Is The Process Of Extracting The Maximum Value From
Consumers To Facilitate Corporate Growth
E) Marketing Is The Process Of Aggressive Selling And Promotion To Encourage The Purchase
Of Products That Might Otherwise Be Unsought By The Consumer
Ans: C Diff: 1
Lo: 1.2: What Is The Scope Of Marketing?
Aacsb: Reflective Thinking
6) Goods Constitute The Bulk Of Most Countries' Production And Marketing Efforts.
A) Durable
B) Impulse
C) Physical
D) Luxury
Intangible Ans: C Diff: 1
Lo: 1.2: What Is The Scope Of Marketing?
Aacsb: Reflective Thinking
7) As Economies Advance, A Growing Proportion Of The Economy's Activities Focuses
On The Production Of .
A) Products
B) Events
C) Experiences
D) Luxury Goods
Services Ans: E Diff: 2
Lo: 1.2: What Is The Scope Of
Marketing? Aacsb: Reflective Thinking
8) Car Rental Firms, Hair Dressers, And Management Consultants Provide .
A) Goods
B) Experiences
C) Events
D) Services
Information Ans: D Diff: 1
Lo: 1.2: What Is The Scope Of Marketing?
Aacsb: Analytical Thinking; Application Of Knowledge
9) Soccer's World Cup Is Promoted Aggressively To Both Companies And Fans. This Is An
Example Of Marketing A(N) .
A) Idea
B) Place
C) Luxury Item
D) Event
Service Ans: D Diff: 2
Lo: 1.2: What Is The Scope Of Marketing?
Marketing Management (Global Edition) 6th Edition.
By: Philip Kotler All Chapters Completely Covered A+
Rated
,Table Of Contents
I: UNDERSTANDING MARKETING MANAGEMENT
1. Defining Marketing for the New Realities
2. Developing and Implementing Marketing Strategies and Plans
3. Capturing Marketing Insights and Forecasting Demand
II: CONNECTING WITH CUSTOMERS
4. Creating Long-term Loyalty Relationships
5. Analyzing Consumer and Business Markets
III: BUILDING STRONG BRANDS
6. Identifying Market Segments and Targets
7. Crafting the Brand Positioning
8. Creating Brand Equity and Driving Growth
IV: SHAPING THE MARKET OFFERINGS
9. Setting Product Strategy and Introducing New Offerings
10. Designing and Managing Services
11. Developing Pricing Strategies and Programs
V: DELIVERING VALUE
12. Designing and Managing Integrated Marketing Channels
13. Managing Retailing, Wholesaling, and Logistics
VI: COMMUNICATING VALUE
14. Designing and Managing Integrated Marketing Communications
15. Managing Digital Communications
16. Managing Mass Communications
17. Managing Personal Communications
VII: MANAGING THE MARKETING ORGANIZATION FOR LONG-TERM SUCCESS
18. Conducting Marketing Responsibly in the Global Economy
, Chapter 1 Defining Marketing For The New Realities
1) Which Of The Following Statements About Marketing Is
True? A) It Is Of Little Importance When Products Are
Standardized.
B) It Can Help Create Jobs In The Economy By Increasing Demand For Goods And Services.
C) It Helps To Build A Loyal Customer Base But Has No Impact On A Firm's Intangible Assets.
D) It Is More Important For Bigger Organizations Than Smaller Ones.
It Is Seldom Used By Nonprofit Organizations. Ans: B
Diff: 1
Lo: 1.1: Why Is Marketing Important? Aacsb:
Reflective Thinking
2) A Marketer's Only Concern Is How Best To Create Demand For A New Product Produced By
His/Her Company. Improving Product Design Is Not His/Her Responsibility.
Ans: False Diff: 1
Lo: 1.1: Why Is Marketing Important? Aacsb:
Reflective Thinking
3) Management Is The Art And Science Of Choosing Target Markets And Getting,
Keeping, And Growing Customers Through Creating, Delivering, And Communicating
Superior Customer Value.
A) Marketing
B) Knowledge
C) Operations
D) Strategic
Distribution Ans: A Diff: 1
Lo: 1.2: What Is The Scope Of Marketing?
Aacsb: Reflective Thinking
4) Identify The Correct Statement About Marketing Management.
A) It Is Primarily Concerned With The Systematic Gathering, Recording, And Analysis Of Data
About Issues Related To Marketing Products And Services.
B) It Focuses Mostly On Monitoring The Profitability Of A Company's Products And Services.
C) It Focuses Solely On Attaining An Organization's Sales Goals In An Efficient Manner.
D) It Is Defined As The Field That Deals With Planning And Managing A Business At The
Highest Level Of Corporate Hierarchy.
E) It Occurs When At Least One Party To A Potential Exchange Thinks About The Means Of
Achieving Desired Responses From Other Parties.
Ans: E Diff: 2
Lo: 1.2: What Is The Scope Of Marketing?
Aacsb: Reflective Thinking
5) A Social Definition Of Marketing Says .
A) Effective Marketing Requires Companies To Remove Intermediaries To Achieve A
Closer Connection With Direct Consumers
B) A Company Should Focus Exclusively On Achieving High Production Efficiency, Low
Costs, And Mass Distribution To Facilitate The Broadest Possible Access To The Company's
Products
, C) Marketing Is The Process By Which Individuals And Groups Obtain What They Need
And Want Through Creating, Offering, And Freely Exchanging Products And Services Of
Value With Others D) Marketing Is The Process Of Extracting The Maximum Value From
Consumers To Facilitate Corporate Growth
E) Marketing Is The Process Of Aggressive Selling And Promotion To Encourage The Purchase
Of Products That Might Otherwise Be Unsought By The Consumer
Ans: C Diff: 1
Lo: 1.2: What Is The Scope Of Marketing?
Aacsb: Reflective Thinking
6) Goods Constitute The Bulk Of Most Countries' Production And Marketing Efforts.
A) Durable
B) Impulse
C) Physical
D) Luxury
Intangible Ans: C Diff: 1
Lo: 1.2: What Is The Scope Of Marketing?
Aacsb: Reflective Thinking
7) As Economies Advance, A Growing Proportion Of The Economy's Activities Focuses
On The Production Of .
A) Products
B) Events
C) Experiences
D) Luxury Goods
Services Ans: E Diff: 2
Lo: 1.2: What Is The Scope Of
Marketing? Aacsb: Reflective Thinking
8) Car Rental Firms, Hair Dressers, And Management Consultants Provide .
A) Goods
B) Experiences
C) Events
D) Services
Information Ans: D Diff: 1
Lo: 1.2: What Is The Scope Of Marketing?
Aacsb: Analytical Thinking; Application Of Knowledge
9) Soccer's World Cup Is Promoted Aggressively To Both Companies And Fans. This Is An
Example Of Marketing A(N) .
A) Idea
B) Place
C) Luxury Item
D) Event
Service Ans: D Diff: 2
Lo: 1.2: What Is The Scope Of Marketing?
