ETS EXAM-MARKETING QUESTIONS & ANSWERS
Performing a _____________ is an effective tool as a manager because it seeks
improvements that lead to either a better product or a product made more economically.
Select one:
a.Economic Order Quantity
b.SWOT Analysis
c.Value Analysis
d.Marketing ROI - c. Value Analysis
Which of the following is an example of consumer-generated marketing?
Select one:
a.BMW's use of brand-related videos posted on video-sharing Web sites by its
customers
b.Nike's Nike Plus Web site which helps its customers to customize their shoes
c.Toyota's Facebook page which provides information about its upcoming cars to its
customers
d.Neiman Marcus's InCircle Rewards program for its best customers - a. BMW's use of
brand-related videos posted on video-sharing Web sites by its customers
In a promotion mix, ________ involves personally connecting with carefully targeted
individual consumers to both obtain an immediate response and cultivate lasting
customer relationships.
Select one:
a.direct marketing
b.advertising
c.public relations
d.predictive analytics - a. direct marketing
When purchasing agents engage into contracts with suppliers for quantity orders, which
of the following factors are generally not considered?
Select one:
a.Buying agents for large corporations usually demand lower prices and a quantity
discount
b.Corporate buyers demand tight delivery schedules
c.Buyers are more influenced by emotional appeals rather than economic appeals
d.Buyers are more influenced by economic appeals rather than emotional appeals - c.
Buyers are more influenced by emotional appeals rather than economic appeals
Which of the following is an example of cause-related marketing?
, Select one:
a.a firm selling groceries without using retail outlets
b.a firm selling energy drinks and relying on social media
c.firm selling low-cost health insurance through online sites
d.a firm selling electronics and giving a percentage of sales to charity - d. a firm selling
electronics and giving a percentage of sales to charity
When price competition among competitors becomes ruthless in a mature industry,
which of the following pricing strategies is likely to be employed?
Select one:
a.Market skimming pricing
b.Captive pricing
c.Low-cost provider pricing
d.Psychological pricing - c. Low-cost provider pricing
When a firm considers external factors during a SWOT analysis, which of the following
factors would they consider?
Select one:
a.The political and economic landscape
b.Personnel at company headquarters
c.Production failures at their overseas subsidiary
d.The makeup of the firm's board of directors - a. The political and economic landscape
Which of the following challenges in service marketing is illustrated when a lawyer's
services are unique to the particular client and their legal situation, such that the exact
same services would be irrelevant, most likely, to the next client:
Select one:
a.Inventory
b.Intangibility
c.Inconsistency
d.Inseparability - d. Inseparability
When a customer purchases an item using a heuristic such as "I bought this last time"
or "price equals quality", they are deploying minimal purchasing effort. Which of the
following items would the customer most likely be buying in this instance?
Select one:
a.Heterogeneous Shopping Product
b.Convenience Product
c.Specialty Product
d.Unsought Product - b. Convenience Product
Performing a _____________ is an effective tool as a manager because it seeks
improvements that lead to either a better product or a product made more economically.
Select one:
a.Economic Order Quantity
b.SWOT Analysis
c.Value Analysis
d.Marketing ROI - c. Value Analysis
Which of the following is an example of consumer-generated marketing?
Select one:
a.BMW's use of brand-related videos posted on video-sharing Web sites by its
customers
b.Nike's Nike Plus Web site which helps its customers to customize their shoes
c.Toyota's Facebook page which provides information about its upcoming cars to its
customers
d.Neiman Marcus's InCircle Rewards program for its best customers - a. BMW's use of
brand-related videos posted on video-sharing Web sites by its customers
In a promotion mix, ________ involves personally connecting with carefully targeted
individual consumers to both obtain an immediate response and cultivate lasting
customer relationships.
Select one:
a.direct marketing
b.advertising
c.public relations
d.predictive analytics - a. direct marketing
When purchasing agents engage into contracts with suppliers for quantity orders, which
of the following factors are generally not considered?
Select one:
a.Buying agents for large corporations usually demand lower prices and a quantity
discount
b.Corporate buyers demand tight delivery schedules
c.Buyers are more influenced by emotional appeals rather than economic appeals
d.Buyers are more influenced by economic appeals rather than emotional appeals - c.
Buyers are more influenced by emotional appeals rather than economic appeals
Which of the following is an example of cause-related marketing?
, Select one:
a.a firm selling groceries without using retail outlets
b.a firm selling energy drinks and relying on social media
c.firm selling low-cost health insurance through online sites
d.a firm selling electronics and giving a percentage of sales to charity - d. a firm selling
electronics and giving a percentage of sales to charity
When price competition among competitors becomes ruthless in a mature industry,
which of the following pricing strategies is likely to be employed?
Select one:
a.Market skimming pricing
b.Captive pricing
c.Low-cost provider pricing
d.Psychological pricing - c. Low-cost provider pricing
When a firm considers external factors during a SWOT analysis, which of the following
factors would they consider?
Select one:
a.The political and economic landscape
b.Personnel at company headquarters
c.Production failures at their overseas subsidiary
d.The makeup of the firm's board of directors - a. The political and economic landscape
Which of the following challenges in service marketing is illustrated when a lawyer's
services are unique to the particular client and their legal situation, such that the exact
same services would be irrelevant, most likely, to the next client:
Select one:
a.Inventory
b.Intangibility
c.Inconsistency
d.Inseparability - d. Inseparability
When a customer purchases an item using a heuristic such as "I bought this last time"
or "price equals quality", they are deploying minimal purchasing effort. Which of the
following items would the customer most likely be buying in this instance?
Select one:
a.Heterogeneous Shopping Product
b.Convenience Product
c.Specialty Product
d.Unsought Product - b. Convenience Product
