SOLUTION MANUAL
Research Methods For Business
Students
8th Edition Mark Saunders, Philip
Lewis Chapters 1 - 14, Complete
3
© Pearson Education Limited 2019
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
of this book 15
2 Choosing a research topic and developing your research proposal 19
3 Critically reviewing the literature 23
4 Understanding research philosophy and approaches to theory development
27
5 Formulating the research design 32
6 Negotiating access and research ethics 36
7 Selecting samples 40
8 Utilising secondary data 44
9 Collecting data through observation 48
10 Collecting primary data using research interviews and research diaries54
11 Collecting primary data using questionnaires 59
12 Analysing data quantitatively 63
13 Analysing data qualitatively 68
14 Writing and presenting your project report 72
Appendix 75
1 Research project assignment 75
2 Group poster research project assignment 80
3 Research proposal assignment 84
4 Additional cases on the companion website 89
4
© Pearson Education Limited 2019
, INTRODUCTION
An overview of the instructors’ manual
This instructors’ manual provides commentary for the eighth edition of the textbook
Research Methods for Business Students. The commentary is on a chapter by chapter
basis and includes:
chapter learning outcomes;
summary of the content;
comments on likely student reactions and possible use of materials;
ideas for students’ preparatory work;
suggestions for delivery in the classroom;
ideas for students’ follow-up work.
In addition, we have included a copy of a research project assignment, a group
research project poster assignment and a copy of a dissertation proposal assignment
as appendices.
Research Methods for Business – an overview of the eighth edition
Pedagogic features
TheAover-
ridingApurposeAofAResearchAMethodsAforABusinessAStudentsAisAtoAhelpAundergraduateAandA
postgraduateAstudentsAandAstudentsAonAprofessionalAcoursesAtoAundertakeAresearch.AE
achAchapterAdealsAwithAaApartAofAtheAresearchAprocessAandAdiscussesAtheAideas,Atechniqu
esAandAmethodsAusingAasAlittleAjargonAasAisApossible.ATables,AchecklistsAandAdiagramsAare
AusedAtoAaidAthisAdiscussion.AWhereA newAtermsAareAintroducedAforAtheAfirstAtime,AtheyAareAs
hownAinAbold,AandAaAdefinitionAorAexplanationAfollowsAshortlyAafterwards.ATheyAareAalsoAl
istedAwithAaAbriefAdefinitionAinAtheAglossary.ATheAapplicationAofAappropriateAinformatio
nAtechnologyAisAconsidered,AinAmostAinstancesAasAanAintegralApartAofAtheAtext.AChaptersA
haveAbeenAcross-
referencedAasAappropriate,AandAanAindexAisAprovidedAtoAhelpAstudentsAfindAtheirAwayAar
oundAtheAbook.
FocusAonAstudentAresearchAboxesAareAincludedAwithinAtheAtextAofAeachAchapter.AThes
eAareAbasedAonAactualAresearchAprojects,AundertakenAbyAstudents,AinAwhichApointsAmad
eAinAtheAtextAareAillustrated.AInAmanyAinstances,AtheseAworkedAexamplesAillustrateApossi
bleApitfallsAstudentsAmayAcomeAacrossAwhileAundertakingAtheirAresearch.AWhereAaApitfa
llAhasAbeenAillustrated,AitAwill,AitAisAhoped,AhelpAyourAstudentsAavoidAmakingAtheAsameA
5
© Pearson Education Limited 2019
, mistake.AFurtherAillustrationsAareAprovidedAbyAfocusAonAmanagementAresearchAandArese
archAinAtheAnewsAboxes.
FocusAonAmanagementAresearchAboxesAdiscussArecentAresearchAinAbusinessAandAma
nagement.ATheseAareAnormallyAderivedAfromArefereedAacademicAjournalAarticles,AandAstu
dentsAareAlikelyAtoAbeAableAtoAdownloadAtheAactualAarticlesAfromAonlineAdatabasesAatAth
eirAuniversity.
FocusAonAresearchAinAtheAnewsAboxesAprovideAtopicalAnewsAarticlesAthatAillustrateApe
rtinentAresearch-
relatedAissues.AAllAtheseAwillAhelpAstudentsAtoAunderstandAtheAtechniqueAorAideaAandAt
oAassessAitsAsuitabilityAorAappropriatenessAtoAtheirAresearch.ABoxedAchecklistsAprovideA
studentsAwithAfurtherAfocussedAguidanceAforAtheirAownAresearch.
6
© Pearson Education Limited 2019
Research Methods For Business
Students
8th Edition Mark Saunders, Philip
Lewis Chapters 1 - 14, Complete
3
© Pearson Education Limited 2019
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
of this book 15
2 Choosing a research topic and developing your research proposal 19
3 Critically reviewing the literature 23
4 Understanding research philosophy and approaches to theory development
27
5 Formulating the research design 32
6 Negotiating access and research ethics 36
7 Selecting samples 40
8 Utilising secondary data 44
9 Collecting data through observation 48
10 Collecting primary data using research interviews and research diaries54
11 Collecting primary data using questionnaires 59
12 Analysing data quantitatively 63
13 Analysing data qualitatively 68
14 Writing and presenting your project report 72
Appendix 75
1 Research project assignment 75
2 Group poster research project assignment 80
3 Research proposal assignment 84
4 Additional cases on the companion website 89
4
© Pearson Education Limited 2019
, INTRODUCTION
An overview of the instructors’ manual
This instructors’ manual provides commentary for the eighth edition of the textbook
Research Methods for Business Students. The commentary is on a chapter by chapter
basis and includes:
chapter learning outcomes;
summary of the content;
comments on likely student reactions and possible use of materials;
ideas for students’ preparatory work;
suggestions for delivery in the classroom;
ideas for students’ follow-up work.
In addition, we have included a copy of a research project assignment, a group
research project poster assignment and a copy of a dissertation proposal assignment
as appendices.
Research Methods for Business – an overview of the eighth edition
Pedagogic features
TheAover-
ridingApurposeAofAResearchAMethodsAforABusinessAStudentsAisAtoAhelpAundergraduateAandA
postgraduateAstudentsAandAstudentsAonAprofessionalAcoursesAtoAundertakeAresearch.AE
achAchapterAdealsAwithAaApartAofAtheAresearchAprocessAandAdiscussesAtheAideas,Atechniqu
esAandAmethodsAusingAasAlittleAjargonAasAisApossible.ATables,AchecklistsAandAdiagramsAare
AusedAtoAaidAthisAdiscussion.AWhereA newAtermsAareAintroducedAforAtheAfirstAtime,AtheyAareAs
hownAinAbold,AandAaAdefinitionAorAexplanationAfollowsAshortlyAafterwards.ATheyAareAalsoAl
istedAwithAaAbriefAdefinitionAinAtheAglossary.ATheAapplicationAofAappropriateAinformatio
nAtechnologyAisAconsidered,AinAmostAinstancesAasAanAintegralApartAofAtheAtext.AChaptersA
haveAbeenAcross-
referencedAasAappropriate,AandAanAindexAisAprovidedAtoAhelpAstudentsAfindAtheirAwayAar
oundAtheAbook.
FocusAonAstudentAresearchAboxesAareAincludedAwithinAtheAtextAofAeachAchapter.AThes
eAareAbasedAonAactualAresearchAprojects,AundertakenAbyAstudents,AinAwhichApointsAmad
eAinAtheAtextAareAillustrated.AInAmanyAinstances,AtheseAworkedAexamplesAillustrateApossi
bleApitfallsAstudentsAmayAcomeAacrossAwhileAundertakingAtheirAresearch.AWhereAaApitfa
llAhasAbeenAillustrated,AitAwill,AitAisAhoped,AhelpAyourAstudentsAavoidAmakingAtheAsameA
5
© Pearson Education Limited 2019
, mistake.AFurtherAillustrationsAareAprovidedAbyAfocusAonAmanagementAresearchAandArese
archAinAtheAnewsAboxes.
FocusAonAmanagementAresearchAboxesAdiscussArecentAresearchAinAbusinessAandAma
nagement.ATheseAareAnormallyAderivedAfromArefereedAacademicAjournalAarticles,AandAstu
dentsAareAlikelyAtoAbeAableAtoAdownloadAtheAactualAarticlesAfromAonlineAdatabasesAatAth
eirAuniversity.
FocusAonAresearchAinAtheAnewsAboxesAprovideAtopicalAnewsAarticlesAthatAillustrateApe
rtinentAresearch-
relatedAissues.AAllAtheseAwillAhelpAstudentsAtoAunderstandAtheAtechniqueAorAideaAandAt
oAassessAitsAsuitabilityAorAappropriatenessAtoAtheirAresearch.ABoxedAchecklistsAprovideA
studentsAwithAfurtherAfocussedAguidanceAforAtheirAownAresearch.
6
© Pearson Education Limited 2019
