MAS 101 EXAM 3 QUESTIONS & ANSWERS
1. When did the term "media" first appear as a singular collective noun?- Answer
- 1920's Newspapers
2. What type of media is specifically defined as the utilization of media
to transmit information to a large audience?- Answer - Mass Media
3. What is the term for the customs, arts, social institutions, and achievements
of a particular nation, people, or other social group?- Answer - Culture
4. What role are we playing with media when we stay informed, take part in civic
life, and talk with others about our values?- Answer - Media Citizen
5. What is defined as the process by which power, resources, status, and visibility
get distributed in a society?- Answer - Politics
6. What is it called when certain groups of people are NOT shown in
media texts?- Answer - Symbolic Annihilation
7. What type of culture is usually considered as being trendy, mindless, formu-
laic, and commercial?- Answer - Low Culture
8. What is defined as the understanding of how media constructs meaning
which leads people to become critical consumers of media products?-
Answer - Media Literacy
9. What term means "community" and refers to an agrarian (farming) society?-
- Answer - Gemeinschaft
10. Which of the following is NOT a name of a stage in the evolution of media as
discussed in class?- Answer - Consideration Stage
11. Which of the following is NOT a step in the critical process of
studying media?- Answer - Examination
12. Which model for media effects suggests that media shoots their potent
effects directly into unsuspecting victims?- Answer - Hypodermic Needle Model
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, 13. Which media effects theory states that people are afraid to voice unpopular
opinions?- Answer - Spiral of Silence
14. Which type of research methods rely on surveying large groups of people?-
- Answer - Quantitative Methods
15. What occurred when the internet became interactive, allowing users to
contribute to online discourse and directly engage with other users?-
Answer - Web 2.0
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1. When did the term "media" first appear as a singular collective noun?- Answer
- 1920's Newspapers
2. What type of media is specifically defined as the utilization of media
to transmit information to a large audience?- Answer - Mass Media
3. What is the term for the customs, arts, social institutions, and achievements
of a particular nation, people, or other social group?- Answer - Culture
4. What role are we playing with media when we stay informed, take part in civic
life, and talk with others about our values?- Answer - Media Citizen
5. What is defined as the process by which power, resources, status, and visibility
get distributed in a society?- Answer - Politics
6. What is it called when certain groups of people are NOT shown in
media texts?- Answer - Symbolic Annihilation
7. What type of culture is usually considered as being trendy, mindless, formu-
laic, and commercial?- Answer - Low Culture
8. What is defined as the understanding of how media constructs meaning
which leads people to become critical consumers of media products?-
Answer - Media Literacy
9. What term means "community" and refers to an agrarian (farming) society?-
- Answer - Gemeinschaft
10. Which of the following is NOT a name of a stage in the evolution of media as
discussed in class?- Answer - Consideration Stage
11. Which of the following is NOT a step in the critical process of
studying media?- Answer - Examination
12. Which model for media effects suggests that media shoots their potent
effects directly into unsuspecting victims?- Answer - Hypodermic Needle Model
1/
13
, 13. Which media effects theory states that people are afraid to voice unpopular
opinions?- Answer - Spiral of Silence
14. Which type of research methods rely on surveying large groups of people?-
- Answer - Quantitative Methods
15. What occurred when the internet became interactive, allowing users to
contribute to online discourse and directly engage with other users?-
Answer - Web 2.0
2/
13
