ACC 255 Final Exam QUESTIONS
WITH ANSWERS RATED A+ 2025/2026
The company that is providing you with access to Internet (MWEB, AOL, Yahoo!) best describes:
- correct answer ✔✔Internet Service Provider
A electronic newsletter focused on providing information of value to the user, geared at building
a long-term relationship with the user best describes: - correct answer ✔✔retention-based e-
mails
A folder to organize content best describes: - correct answer ✔✔Directory
E-mail sent to someone who has not requested to receive it best describes: - correct answer
✔✔Spam
Permission given for e-mails to be sent to you best describes: - correct answer ✔✔Opt-in
Words used to encourage a prospect to take a particular action best describes: - correct answer
✔✔Call to Action
The top-level domain, uppermost in the hierarchy of domain names best describes: - correct
answer ✔✔TLD
An Internet connection that delivers a relatively high bit rate, at or above 256 kilobits per
second best describes: - correct answer ✔✔Broadband
,More direct e-mail geared at enticing the user to take an immediate action best describes: -
correct answer ✔✔Promotional e-mails
What year did the Department of Defense's ARPANET go live: - correct answer ✔✔1969
The percent of e-mails determined as opened out of the total number of e-mails sent best
describes: - correct answer ✔✔Open Rate
How many main parts are there to an e-mail campaign e-mail message: - correct answer
✔✔9???
The link that allows users to remove themselves from an e-mail list they no longer wish to
receive. This is a required element for all e-mails sent to a list of people best describes: - correct
answer ✔✔Unsubscribe link
A list of accepted e-mail addresses that an ISP, a subscriber, or other e-mail service provider
allows to deliver messages regardless of spam filter settings best describes: - correct answer
✔✔White list
Who developed the rules for the World Wide Web and earned the title of the "Web's father"?: -
correct answer ✔✔Tim Berners-Lee
Third generation of mobile communications systems; enabling network operators to offer users
a wider range of more advanced services while achieving greater network capacity best
describes: - correct answer ✔✔3G
Who bought YouTube for $1.6 billion: - correct answer ✔✔Google
, Any of a family of local area networks available as hotspots in public areas such as cafes and
airport terminals, either for free or for a one-time-use charge or subscription fee best describes:
- correct answer ✔✔Wi-Fi
Advertisement banners that are shown between pages on a Web site best describes: - correct
answer ✔✔Interstitial banner
Which of the following is NOT an objective of advertising: - correct answer ✔✔Serve social
networking
Identifying a user's physical location for the purpose of delivering tailored ads or other content
best describes: - correct answer ✔✔Geotargeting
An online advertisement in the form of a graphic image that appears on a Web page best
describes: - correct answer ✔✔Banner
Firefox, Internet Explorer, and Safari are all examples of: - correct answer ✔✔Browser types
The stage at which consumers ignore advertising because there is too much of it and it becomes
repetitive best describes: - correct answer ✔✔Advertising fatigue
When someone comes to your Web site through an ad campaign, leaves the site, and then
comes back later by another link or search, and then converts best describes: - correct answer
✔✔Latent conversion
A phrase written to motivate a reader to action such as "buy now," "sign up for our newsletter,"
"add to shopping cart" best describes: - correct answer ✔✔Call to action
WITH ANSWERS RATED A+ 2025/2026
The company that is providing you with access to Internet (MWEB, AOL, Yahoo!) best describes:
- correct answer ✔✔Internet Service Provider
A electronic newsletter focused on providing information of value to the user, geared at building
a long-term relationship with the user best describes: - correct answer ✔✔retention-based e-
mails
A folder to organize content best describes: - correct answer ✔✔Directory
E-mail sent to someone who has not requested to receive it best describes: - correct answer
✔✔Spam
Permission given for e-mails to be sent to you best describes: - correct answer ✔✔Opt-in
Words used to encourage a prospect to take a particular action best describes: - correct answer
✔✔Call to Action
The top-level domain, uppermost in the hierarchy of domain names best describes: - correct
answer ✔✔TLD
An Internet connection that delivers a relatively high bit rate, at or above 256 kilobits per
second best describes: - correct answer ✔✔Broadband
,More direct e-mail geared at enticing the user to take an immediate action best describes: -
correct answer ✔✔Promotional e-mails
What year did the Department of Defense's ARPANET go live: - correct answer ✔✔1969
The percent of e-mails determined as opened out of the total number of e-mails sent best
describes: - correct answer ✔✔Open Rate
How many main parts are there to an e-mail campaign e-mail message: - correct answer
✔✔9???
The link that allows users to remove themselves from an e-mail list they no longer wish to
receive. This is a required element for all e-mails sent to a list of people best describes: - correct
answer ✔✔Unsubscribe link
A list of accepted e-mail addresses that an ISP, a subscriber, or other e-mail service provider
allows to deliver messages regardless of spam filter settings best describes: - correct answer
✔✔White list
Who developed the rules for the World Wide Web and earned the title of the "Web's father"?: -
correct answer ✔✔Tim Berners-Lee
Third generation of mobile communications systems; enabling network operators to offer users
a wider range of more advanced services while achieving greater network capacity best
describes: - correct answer ✔✔3G
Who bought YouTube for $1.6 billion: - correct answer ✔✔Google
, Any of a family of local area networks available as hotspots in public areas such as cafes and
airport terminals, either for free or for a one-time-use charge or subscription fee best describes:
- correct answer ✔✔Wi-Fi
Advertisement banners that are shown between pages on a Web site best describes: - correct
answer ✔✔Interstitial banner
Which of the following is NOT an objective of advertising: - correct answer ✔✔Serve social
networking
Identifying a user's physical location for the purpose of delivering tailored ads or other content
best describes: - correct answer ✔✔Geotargeting
An online advertisement in the form of a graphic image that appears on a Web page best
describes: - correct answer ✔✔Banner
Firefox, Internet Explorer, and Safari are all examples of: - correct answer ✔✔Browser types
The stage at which consumers ignore advertising because there is too much of it and it becomes
repetitive best describes: - correct answer ✔✔Advertising fatigue
When someone comes to your Web site through an ad campaign, leaves the site, and then
comes back later by another link or search, and then converts best describes: - correct answer
✔✔Latent conversion
A phrase written to motivate a reader to action such as "buy now," "sign up for our newsletter,"
"add to shopping cart" best describes: - correct answer ✔✔Call to action
