BMAL-590 Week 1 Section 1 Marketing Questions And Answers
Already Graded A+
1. Great Marketing is based on Sound, logical economic and psychological laws of
human and
organizational behavior.
2. Marketing is: Everywhere, encompasses a wide variety of pursuits, and
is an ongoing process.
3. Marketing Framework: 5Cs, STP, and 4Ps
4. 5Cs customers
company
context
collaboration
competitors
5. STP segmentation
targeting
positioning
6. 4Ps product
price
promotion
place
7. What is marketing? Marketing is an exchange between a firm and its
customers.
8. Marketing can be involved in: goods
services (hotels and airlines)
nonprofit organizations (organ donation)
government agencies (smoking
cessation) events (baseball game)
people (political campaigns and athletes)
1/
12
, BMAL-590 Week 1 Section 1 Marketing Questions And Answers
Already Graded A+
ideas
2/
12
Already Graded A+
1. Great Marketing is based on Sound, logical economic and psychological laws of
human and
organizational behavior.
2. Marketing is: Everywhere, encompasses a wide variety of pursuits, and
is an ongoing process.
3. Marketing Framework: 5Cs, STP, and 4Ps
4. 5Cs customers
company
context
collaboration
competitors
5. STP segmentation
targeting
positioning
6. 4Ps product
price
promotion
place
7. What is marketing? Marketing is an exchange between a firm and its
customers.
8. Marketing can be involved in: goods
services (hotels and airlines)
nonprofit organizations (organ donation)
government agencies (smoking
cessation) events (baseball game)
people (political campaigns and athletes)
1/
12
, BMAL-590 Week 1 Section 1 Marketing Questions And Answers
Already Graded A+
ideas
2/
12
