WGU MARKETING IN THE DIGITAL ERA EXAM 134 QUESTIONS
WITH VERIFIED ANSWERS 2025/2026
1 of 134
Definition
when a new product is introduced to expand an existing product line -
mountain dew introducing new variants of mountain dew
Give this one a go later!
brand extension: line extension:
, brand equity: differentiation:
Don't know?
2 of 134
Definition
the real and perceived value that a brand brings to the
organization
Give this one a go later!
brand value: brand identity:
evaluation: one-to-many:
Don't know?
3 of 134
Definition
collabs where two or more brands benefit by serving a
common or similar customer (Doritos and Taco Bell - Doritos
locos taco)
Give this one a go later!
omnichannel: co-branding:
, owned media: branding
Don't know?
4 of 134
Definition
weaving the narrative of the brand - the why, the purpose,
the reason - with emotions and feelings that entice people to
follow or care about a brand beyond just the products and
services it sells
Give this one a go later!
organic content: growth strategies
brand storytelling: brand purpose
Don't know?
5 of 134
Definition
a version of the product with additional features that
differentiates it from the competition
, Give this one a go later!
brand positioning: up market product line stretch
augmented product: rational reasoning:
Don't know?
6 of 134
Definition
purchasing or using one brand over another even if there are
cheaper alternatives
Give this one a go later!
brand awareness brand equity
brand loyalty brand image
Don't know?
WITH VERIFIED ANSWERS 2025/2026
1 of 134
Definition
when a new product is introduced to expand an existing product line -
mountain dew introducing new variants of mountain dew
Give this one a go later!
brand extension: line extension:
, brand equity: differentiation:
Don't know?
2 of 134
Definition
the real and perceived value that a brand brings to the
organization
Give this one a go later!
brand value: brand identity:
evaluation: one-to-many:
Don't know?
3 of 134
Definition
collabs where two or more brands benefit by serving a
common or similar customer (Doritos and Taco Bell - Doritos
locos taco)
Give this one a go later!
omnichannel: co-branding:
, owned media: branding
Don't know?
4 of 134
Definition
weaving the narrative of the brand - the why, the purpose,
the reason - with emotions and feelings that entice people to
follow or care about a brand beyond just the products and
services it sells
Give this one a go later!
organic content: growth strategies
brand storytelling: brand purpose
Don't know?
5 of 134
Definition
a version of the product with additional features that
differentiates it from the competition
, Give this one a go later!
brand positioning: up market product line stretch
augmented product: rational reasoning:
Don't know?
6 of 134
Definition
purchasing or using one brand over another even if there are
cheaper alternatives
Give this one a go later!
brand awareness brand equity
brand loyalty brand image
Don't know?
