WGU MAR3023 EXAM 4 - BRADY QUESTIONS WITH VERIFIED
ANSWERS 2025/2026
1 of 74
Term
What is the difference between the traditional promotion mix and
integrated marketing communications?
Give this one a go later!
IMC separates promotional and marketing efforts for individual execution.
, IMC prioritizes internal communications over external marketing activities.
IMC coordinates promotional and marketing efforts together for maximum
efficiency. It brings traditional marketing, promotions, and web/social
media together.
IMC focuses solely on traditional marketing methods, ignoring digital platforms.
Don't know?
2 of 74
Term
What is a price?
Give this one a go later!
The value paid for a product
in a marketing exchange (is The discount applied to a product in
not a marketing exchange.
always money).
The profit margin added to a product The cost of producing a product in a
in a marketing exchange. marketing exchange.
Don't know?
3 of 74
,Term
What is consumer generated marketing? How can it be powerful?
Give this one a go later!
Publicity is communication about the organization and/or its products transmitted
through mass media at no charge.
Consumer generated marketing what created by the need for consumers
to express their opinions about products/services. This is a powerful
marketing tool- consumers trust other consumers over the brand itself; if a
consumer reviews good/bad, it can largely impact sales.
Source (has the information): the person or organization that has information to
share.
Encoding Information (coding process): the process of putting words, thoughts,
messages into a symbolic form so that the receiver will understand.
Message Development
Communication Channel (medium): how the communication travels from the source
to the receiver. (nonpersonal/personal)
Decoding the Message: the process of transforming the message back into thought.
Noise: anything that interferes with or distorts the message.
Receiver
Feedback: the receiver's response to the message.
Companies use personal selling because it gives marketers the greatest freedom to
adjust the message and cater to each individual prospect while also being more
effective and persuasive.
Don't know?
, 4 of 74
Term
What is product line pricing?
Give this one a go later!
Setting prices across an entire Matching competitor's prices for
product line. similar products.
Setting individual prices for each Adjusting prices based on seasonal
product. demand.
Don't know?
ANSWERS 2025/2026
1 of 74
Term
What is the difference between the traditional promotion mix and
integrated marketing communications?
Give this one a go later!
IMC separates promotional and marketing efforts for individual execution.
, IMC prioritizes internal communications over external marketing activities.
IMC coordinates promotional and marketing efforts together for maximum
efficiency. It brings traditional marketing, promotions, and web/social
media together.
IMC focuses solely on traditional marketing methods, ignoring digital platforms.
Don't know?
2 of 74
Term
What is a price?
Give this one a go later!
The value paid for a product
in a marketing exchange (is The discount applied to a product in
not a marketing exchange.
always money).
The profit margin added to a product The cost of producing a product in a
in a marketing exchange. marketing exchange.
Don't know?
3 of 74
,Term
What is consumer generated marketing? How can it be powerful?
Give this one a go later!
Publicity is communication about the organization and/or its products transmitted
through mass media at no charge.
Consumer generated marketing what created by the need for consumers
to express their opinions about products/services. This is a powerful
marketing tool- consumers trust other consumers over the brand itself; if a
consumer reviews good/bad, it can largely impact sales.
Source (has the information): the person or organization that has information to
share.
Encoding Information (coding process): the process of putting words, thoughts,
messages into a symbolic form so that the receiver will understand.
Message Development
Communication Channel (medium): how the communication travels from the source
to the receiver. (nonpersonal/personal)
Decoding the Message: the process of transforming the message back into thought.
Noise: anything that interferes with or distorts the message.
Receiver
Feedback: the receiver's response to the message.
Companies use personal selling because it gives marketers the greatest freedom to
adjust the message and cater to each individual prospect while also being more
effective and persuasive.
Don't know?
, 4 of 74
Term
What is product line pricing?
Give this one a go later!
Setting prices across an entire Matching competitor's prices for
product line. similar products.
Setting individual prices for each Adjusting prices based on seasonal
product. demand.
Don't know?
