WGU D098 DIGITAL MARKETING EXAM QUESTIONS WITH
VERIFIED ANSWERS 2025/2026
Your answers
1 of
51
Term
A company decides to use an email service provider (ESP) for an
upcoming marketing campaign. What should the company consider when
choosing this marketing service?
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Pricing of the email service package Customer support availability hours
, Integration with social Type of data analytics reporting
media platforms available
Don't know?
2 of 51
Definition
is the user-facing part of the tool or platform and is the part of the
actual website, application, or tool that the user interacts with.
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Software package User interface (UI)
User experience (UX) Multiple choice question.
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3 of 51
Term
A backlink, also referred to as an inbound link:
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, is a link pointing to one website from another website. Backlinks from
reputable sources are important in establishing the trustworthiness and
authority of a website, as they represent a vote of confidence.
a quick and easy method to create a useful information architecture. One variation
involves writing names of content elements on cards and having members of the
target audience sort them into categories.
If you do, search engines could think you are spamming, or using keyword stuffing,
and this will hurt ranking on the SERP.
Practices that attempt to game or manipulate search engine rules to improve
SEO rankings. Intentionally break the search engine rules to improve their ranking
short term success before being shut down or banned.
Don't know?
4 of 51
Term
What are the three key priorities for web development optimization?
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User
experience Type of data analytics reporting
Shareability available
Findability
, A more efficient lead management
Lead scoring process
Don't know?
5 of 51
Term
Type of search:
Informational Search
Navigational
Search
Transactional
Search
Give this one a go later!
identifies the most effective practices online transactions and purchases
of each campaign, program, or site using smartphones and other mobile
to replicate them. handheld devices.
INTENT:
To identify the advertising weight of
Informational Search = Know"
a brand relative to competitors
Navigational Search= "Go:
Transactional Search = Do"
VERIFIED ANSWERS 2025/2026
Your answers
1 of
51
Term
A company decides to use an email service provider (ESP) for an
upcoming marketing campaign. What should the company consider when
choosing this marketing service?
Give this one a go later!
Pricing of the email service package Customer support availability hours
, Integration with social Type of data analytics reporting
media platforms available
Don't know?
2 of 51
Definition
is the user-facing part of the tool or platform and is the part of the
actual website, application, or tool that the user interacts with.
Give this one a go later!
Software package User interface (UI)
User experience (UX) Multiple choice question.
Don't know?
3 of 51
Term
A backlink, also referred to as an inbound link:
Give this one a go later!
, is a link pointing to one website from another website. Backlinks from
reputable sources are important in establishing the trustworthiness and
authority of a website, as they represent a vote of confidence.
a quick and easy method to create a useful information architecture. One variation
involves writing names of content elements on cards and having members of the
target audience sort them into categories.
If you do, search engines could think you are spamming, or using keyword stuffing,
and this will hurt ranking on the SERP.
Practices that attempt to game or manipulate search engine rules to improve
SEO rankings. Intentionally break the search engine rules to improve their ranking
short term success before being shut down or banned.
Don't know?
4 of 51
Term
What are the three key priorities for web development optimization?
Give this one a go later!
User
experience Type of data analytics reporting
Shareability available
Findability
, A more efficient lead management
Lead scoring process
Don't know?
5 of 51
Term
Type of search:
Informational Search
Navigational
Search
Transactional
Search
Give this one a go later!
identifies the most effective practices online transactions and purchases
of each campaign, program, or site using smartphones and other mobile
to replicate them. handheld devices.
INTENT:
To identify the advertising weight of
Informational Search = Know"
a brand relative to competitors
Navigational Search= "Go:
Transactional Search = Do"
