Poli 2051 Exam 3 Questions And Verified
Answers
\Q\.what allows individuals to communicate efficiently with a large group and over distances?-
ANSWERS-technology
\Q\.why is information media important in political science?-ANSWERS-it informs us as citizens
\Q\.how do candidates and politicians use the media?-ANSWERS-image building via the media
\Q\.what is controlled media?-ANSWERS-candidates control the content of the message
\Q\.what is a positive ad?-ANSWERS-self–praise
ex. "I will improve education."
\Q\.what is a negative ad?-ANSWERS-attacks or criticizes the opponents; focuses on opponent;
reasons to vote against
ex. "my opponent opposed tax cuts for Americans"
\Q\.what is a famous example of a negative ad?-ANSWERS-Lyndon B. Johnson's "Daisy Girl"
,\Q\.what is a contrast ad?-ANSWERS-combination of positive for the candidate and negative for
the opponent
\Q\.what is a defense ad?-ANSWERS-responds to the attacks
low–frequency occurrences
ex. witch video
\Q\.history of political ads?-ANSWERS-first run by Eisenhower in 1952 – tended to be short (~20
secs), sold candidates like products
Daisy girl ad in 1964 started negative ads
ads nowadays are usually negative and are ~30 secs
\Q\.what does the Bipartisan Campaign Reform Act of 2002 do?-ANSWERS-Congress tried to
limit attack ads by the limiting the amount of ads the candidate can broadcast
interest groups have taken over in broadcasting those ads instead
\Q\.what is uncontrolled media?-ANSWERS-debates and news coverage
, \Q\.describe debates-ANSWERS-first time was in 1960 with Nixon vs. Kennedy
next one wasn't held until 1976
debates tend to more positive than negative, but that trend has not been as evident in the most
recent presidential election
\Q\.describe news coverage-ANSWERS-horse–race coverage, issueless, pack journalism, style
over substance, anything is newsworthy mentality, interpretative, negative, bothsides–ism
\Q\.describe horse–race coverage-ANSWERS-covering politics like a sporting event
discussing who "won" the debate and who is winning the polls
\Q\.what is bothsides–ism?-ANSWERS-the idea that the media should treat both sides the same
\Q\.what are federal regulatory agencies?-ANSWERS-agencies created to regulate the economy
SEC and EPA
\Q\.define framing-ANSWERS-the process by which journalists select a particular aspect of a
situation and build their story around it
Answers
\Q\.what allows individuals to communicate efficiently with a large group and over distances?-
ANSWERS-technology
\Q\.why is information media important in political science?-ANSWERS-it informs us as citizens
\Q\.how do candidates and politicians use the media?-ANSWERS-image building via the media
\Q\.what is controlled media?-ANSWERS-candidates control the content of the message
\Q\.what is a positive ad?-ANSWERS-self–praise
ex. "I will improve education."
\Q\.what is a negative ad?-ANSWERS-attacks or criticizes the opponents; focuses on opponent;
reasons to vote against
ex. "my opponent opposed tax cuts for Americans"
\Q\.what is a famous example of a negative ad?-ANSWERS-Lyndon B. Johnson's "Daisy Girl"
,\Q\.what is a contrast ad?-ANSWERS-combination of positive for the candidate and negative for
the opponent
\Q\.what is a defense ad?-ANSWERS-responds to the attacks
low–frequency occurrences
ex. witch video
\Q\.history of political ads?-ANSWERS-first run by Eisenhower in 1952 – tended to be short (~20
secs), sold candidates like products
Daisy girl ad in 1964 started negative ads
ads nowadays are usually negative and are ~30 secs
\Q\.what does the Bipartisan Campaign Reform Act of 2002 do?-ANSWERS-Congress tried to
limit attack ads by the limiting the amount of ads the candidate can broadcast
interest groups have taken over in broadcasting those ads instead
\Q\.what is uncontrolled media?-ANSWERS-debates and news coverage
, \Q\.describe debates-ANSWERS-first time was in 1960 with Nixon vs. Kennedy
next one wasn't held until 1976
debates tend to more positive than negative, but that trend has not been as evident in the most
recent presidential election
\Q\.describe news coverage-ANSWERS-horse–race coverage, issueless, pack journalism, style
over substance, anything is newsworthy mentality, interpretative, negative, bothsides–ism
\Q\.describe horse–race coverage-ANSWERS-covering politics like a sporting event
discussing who "won" the debate and who is winning the polls
\Q\.what is bothsides–ism?-ANSWERS-the idea that the media should treat both sides the same
\Q\.what are federal regulatory agencies?-ANSWERS-agencies created to regulate the economy
SEC and EPA
\Q\.define framing-ANSWERS-the process by which journalists select a particular aspect of a
situation and build their story around it
