MKTG 352 EXAM 1 QUESTIONS & ANSWERS
Suppose in a party two cola brands are served - Coca Cola and Pepsi cola. Which of
these would you chose? Your preference for either the Pepsi or Coca Cola is measured
as_____
A. Nominal
B. Ordinal
C. Interval
D. Ratio - Answer -Ordinal
"I am highly satisfied with the service that my personal banker provides me." (1 to 7
scale from strongly disagree to strongly agree) What is the measurement level for this
question in a questionnaire?
A. Nominal
B. Ordinal
C. Interval
D. Ratio - Answer -Interval
On a 6 point rating scale, the average customer satisfaction for Bank of America turned
out to be 6, while for PNC it turned out to be 3. Please select the most appropriate
statement from below.
A. The average customer satisfaction for PNC bank is lower than that for the Bank of
America
B. The Average customer satisfaction for the Bank of America turns is twice that of the
PNC bank
C. The average customer satisfaction for Bank of America is 3 points higher than that
for the PNC bank on a 6-point rating scale - Answer -The average customer
satisfaction for Bank of America is 3 points higher than that for the PNC bank on a 6-
point rating scale
Please indicate your gender below.
1. ___ Female
2. ___ Male
What is the measurement level for this question in a questionnaire?
A. Nominal
B. Ordinal
C. Interval
D. Ratio - Answer -Nominal
, How far is your workplace from your home? _____ miles
What is the measurement level for this question in a questionnaire?
A. Nominal
B. Ordinal
C. Interval
D. Ratio - Answer -Ratio
Can you tell me the sales of your company in dollars for the last quarter?
What is the measurement level for this question in a questionnaire?
A. Nominal
B. Ordinal
C. Interval
D. Ratio - Answer -Ratio
What is your age? ___ years
What is the measurement level for this question?
A. Nominal
B. Ordinal
C. Interval
D. Ratio - Answer -Ratio
Please indicate your age by selecting one of the options below
1. Younger than 20
2. 20-39
3. 40-59
4. 60-79
5. 80-99
What is the measurement level for this question in a questionnaire?
A. Nominal
B. Ordinal
C. Interval
D. Ratio - Answer -Ordinal
What should be the measure of central tendency for a variable measured using an
ordinal scale?
A. Mean
B. Median
C. Mode - Answer -Median
Suppose in a party two cola brands are served - Coca Cola and Pepsi cola. Which of
these would you chose? Your preference for either the Pepsi or Coca Cola is measured
as_____
A. Nominal
B. Ordinal
C. Interval
D. Ratio - Answer -Ordinal
"I am highly satisfied with the service that my personal banker provides me." (1 to 7
scale from strongly disagree to strongly agree) What is the measurement level for this
question in a questionnaire?
A. Nominal
B. Ordinal
C. Interval
D. Ratio - Answer -Interval
On a 6 point rating scale, the average customer satisfaction for Bank of America turned
out to be 6, while for PNC it turned out to be 3. Please select the most appropriate
statement from below.
A. The average customer satisfaction for PNC bank is lower than that for the Bank of
America
B. The Average customer satisfaction for the Bank of America turns is twice that of the
PNC bank
C. The average customer satisfaction for Bank of America is 3 points higher than that
for the PNC bank on a 6-point rating scale - Answer -The average customer
satisfaction for Bank of America is 3 points higher than that for the PNC bank on a 6-
point rating scale
Please indicate your gender below.
1. ___ Female
2. ___ Male
What is the measurement level for this question in a questionnaire?
A. Nominal
B. Ordinal
C. Interval
D. Ratio - Answer -Nominal
, How far is your workplace from your home? _____ miles
What is the measurement level for this question in a questionnaire?
A. Nominal
B. Ordinal
C. Interval
D. Ratio - Answer -Ratio
Can you tell me the sales of your company in dollars for the last quarter?
What is the measurement level for this question in a questionnaire?
A. Nominal
B. Ordinal
C. Interval
D. Ratio - Answer -Ratio
What is your age? ___ years
What is the measurement level for this question?
A. Nominal
B. Ordinal
C. Interval
D. Ratio - Answer -Ratio
Please indicate your age by selecting one of the options below
1. Younger than 20
2. 20-39
3. 40-59
4. 60-79
5. 80-99
What is the measurement level for this question in a questionnaire?
A. Nominal
B. Ordinal
C. Interval
D. Ratio - Answer -Ordinal
What should be the measure of central tendency for a variable measured using an
ordinal scale?
A. Mean
B. Median
C. Mode - Answer -Median
