MKTG 352 FINAL QUIZ QUESTIONS & ANSWERS
Which of the following is a characteristic of exploratory research?
A. It does not help to solve a marketing research problem
B. It is used to estimate the magnitude of a phenomenon
C. Determines cause and effect relationships
D. Provides initial insights to a problem
E. Involves collecting quantitative data using surveys - Answer -D. Provides initial
insights to a problem
South Carolina County-Level Data for COVID-19 is an example of
A. Secondary domestic data
B. Secondary internal data
C. Primary external data
D. Primary internal data
E. Secondary external data - Answer -E. Secondary external data
Which of the following is NOT an advantage of using secondary data?
A. It takes less time to get data
B. It requires less effort for data collection
C. Data is assumed to be accurate
D. Researchers have high control over the quality of the data
E. Data collection costs less - Answer -D. Researchers have high control over the
quality of the data
Which of the following is NOT an example of qualitative research method?
A. In-depth interview
B. Ethnography
C. Case study
D. Focus group
E. Surveys - Answer -E. Surveys
Which of the following is NOT a characteristic of qualitative research design?
A. Low reliability
B. Lack of generalizability
C. Provides rich data
D. Provides preliminary comprehension of the problem
E. Uses statistical tests - Answer -E. Uses statistical tests
, Which of the following is FALSE about sampling?
A. It is less time consuming than a census
B. It is more precise than a census for estimating population parameters
C. It is less costly than a census
D. It is the selection of a small number of elements from a larger group of elements
E. All of the options are true - Answer -B. It is more precise than a census for
estimating population parameters
________ sampling is a probability sampling procedure in which every sampling unit
has a known and equal chance of being selected.
A. Quota
B. Convenience
C. Judgment
D. Simple random
E. Snowball - Answer -D. Simple random
Which of the following is a non-probability sampling method?
A. Quota
B. Systematic random
C. Cluster
D. Stratified
E. Simple random - Answer -A. Quota
The difference between simple random sampling and systematic random sampling is
that systematic random sampling:
A. Requires that a defined target population be ordered in some way.
B. Requires a special code to be assigned to the sampling units prior to drawing a
sample.
C. Is a sampling procedure in which every sampling unit has a known and equal chance
of being selected.
D. Is based on intuitive judgment or researcher knowledge.
E. Is a nonprobability sampling procedure. - Answer -A. Requires that a defined target
population be ordered in some way.
A large national coffeehouse chain wants to determine the average coffee consumption
in SC. Prior studies determined that the standard deviation in coffee consumption is
5fl.oz. The company wants their estimate to be within ±1fl.oz precision and the study
requires a 95% confidence level.
What is the required sample size? (please round to the nearest integer) - Answer -96
Which of the following statistics is critically impacted if there are extreme values in the
data?
A. Mean
B. Median
C. Mode
Which of the following is a characteristic of exploratory research?
A. It does not help to solve a marketing research problem
B. It is used to estimate the magnitude of a phenomenon
C. Determines cause and effect relationships
D. Provides initial insights to a problem
E. Involves collecting quantitative data using surveys - Answer -D. Provides initial
insights to a problem
South Carolina County-Level Data for COVID-19 is an example of
A. Secondary domestic data
B. Secondary internal data
C. Primary external data
D. Primary internal data
E. Secondary external data - Answer -E. Secondary external data
Which of the following is NOT an advantage of using secondary data?
A. It takes less time to get data
B. It requires less effort for data collection
C. Data is assumed to be accurate
D. Researchers have high control over the quality of the data
E. Data collection costs less - Answer -D. Researchers have high control over the
quality of the data
Which of the following is NOT an example of qualitative research method?
A. In-depth interview
B. Ethnography
C. Case study
D. Focus group
E. Surveys - Answer -E. Surveys
Which of the following is NOT a characteristic of qualitative research design?
A. Low reliability
B. Lack of generalizability
C. Provides rich data
D. Provides preliminary comprehension of the problem
E. Uses statistical tests - Answer -E. Uses statistical tests
, Which of the following is FALSE about sampling?
A. It is less time consuming than a census
B. It is more precise than a census for estimating population parameters
C. It is less costly than a census
D. It is the selection of a small number of elements from a larger group of elements
E. All of the options are true - Answer -B. It is more precise than a census for
estimating population parameters
________ sampling is a probability sampling procedure in which every sampling unit
has a known and equal chance of being selected.
A. Quota
B. Convenience
C. Judgment
D. Simple random
E. Snowball - Answer -D. Simple random
Which of the following is a non-probability sampling method?
A. Quota
B. Systematic random
C. Cluster
D. Stratified
E. Simple random - Answer -A. Quota
The difference between simple random sampling and systematic random sampling is
that systematic random sampling:
A. Requires that a defined target population be ordered in some way.
B. Requires a special code to be assigned to the sampling units prior to drawing a
sample.
C. Is a sampling procedure in which every sampling unit has a known and equal chance
of being selected.
D. Is based on intuitive judgment or researcher knowledge.
E. Is a nonprobability sampling procedure. - Answer -A. Requires that a defined target
population be ordered in some way.
A large national coffeehouse chain wants to determine the average coffee consumption
in SC. Prior studies determined that the standard deviation in coffee consumption is
5fl.oz. The company wants their estimate to be within ±1fl.oz precision and the study
requires a 95% confidence level.
What is the required sample size? (please round to the nearest integer) - Answer -96
Which of the following statistics is critically impacted if there are extreme values in the
data?
A. Mean
B. Median
C. Mode
