GEB 3213 EXAM 1 EXAM SCRIPT 2026
COMPLETE Q AND A 100% CORRECT
◉ Positive Emphasis. Answer: -Call attention to the bright side of
things
-Focus on opportunities, not mistakes or problems
-Focus on how an audience will benefit
-Use euphemisms strategically
◉ Demonstrate Credibility. Answer: -Emphasize commonalities
-Don't boast
-Mention credible references
-Support ideas with facts
-Avoid exaggeration & insincerity
-Be yourself
◉ Be Polite. Answer: -Be tactful & kind
-Go out of your way
-Respond promptly
◉ Use Bias Free Language. Answer: -Avoid gender bias
, -Racial & ethnic bias
-Eliminate age references unless relevant
-Downplay references to disabilities
◉ Sales Speech Slides. Answer: Name of product (38-46 type)
Main selling pt 1-3 (26-34 type)
Contact info (24-28 type)
-Aim for 7 lines, 7 words per line, 1 image, aim for nice balance of
white space & text
◉ Planning Your Persuasion. Answer: 1) Know what you're selling
(how will the audience benefit, what makes the product stand out,
cost)
2) Know your audience (Needs & wishes of your audience, what
does audience have in common)
3) Clearly express how you want the audience to act (write for more
info, contact you, give cc info)
◉ AIDA Format. Answer: Tried & true way to write a persuasive
message....
A- Grab the readers attention (provocative question, striking fact,
startling story, powerful quote)
COMPLETE Q AND A 100% CORRECT
◉ Positive Emphasis. Answer: -Call attention to the bright side of
things
-Focus on opportunities, not mistakes or problems
-Focus on how an audience will benefit
-Use euphemisms strategically
◉ Demonstrate Credibility. Answer: -Emphasize commonalities
-Don't boast
-Mention credible references
-Support ideas with facts
-Avoid exaggeration & insincerity
-Be yourself
◉ Be Polite. Answer: -Be tactful & kind
-Go out of your way
-Respond promptly
◉ Use Bias Free Language. Answer: -Avoid gender bias
, -Racial & ethnic bias
-Eliminate age references unless relevant
-Downplay references to disabilities
◉ Sales Speech Slides. Answer: Name of product (38-46 type)
Main selling pt 1-3 (26-34 type)
Contact info (24-28 type)
-Aim for 7 lines, 7 words per line, 1 image, aim for nice balance of
white space & text
◉ Planning Your Persuasion. Answer: 1) Know what you're selling
(how will the audience benefit, what makes the product stand out,
cost)
2) Know your audience (Needs & wishes of your audience, what
does audience have in common)
3) Clearly express how you want the audience to act (write for more
info, contact you, give cc info)
◉ AIDA Format. Answer: Tried & true way to write a persuasive
message....
A- Grab the readers attention (provocative question, striking fact,
startling story, powerful quote)
