GACE Marketing I & II Exam Questions
and Answers
Aims its marketing at wholesalers and resellers, and success depends upon the ability
of those intermediaries to market the product. - ANS-Push Strategy (in distribution
channel management)
a channel conflict that occurs between different levels in a marketing channel, most
typically between the manufacturer and wholesaler or between the manufacturer and
retailer (2 different levels) - ANS-Vertical Conflict
a channel conflict that occurs among channel members on the same level/same level of
importance - ANS-Horizontal Conflict
a form of distribution aimed at having a product available in every outlet where target
customers might want to buy it - ANS-Intensive Distribution
the actual, physical movement of products along the distribution pathway - ANS-
Physical Distribution
giving a limited number of dealers the exclusive right to distribute the company's
products in their territories - ANS-Exclusive Distribution
moving broken, unwanted, or excess products returned by consumers or resellers -
ANS-Reverse Distribution
sales and promotional techniques that deliver promotional materials individually/ NO
intermediaries - ANS-Direct Marketing
involves one or more distribution intermediaries - ANS-Indirect Distribution
producer-consumer - ANS-Common DC for service
railroads - ANS-Most economical DC transport
Passed in 1957, governs the liability of all non-military nuclear facilities. Purpose is
compensate nuclear industry against liability claims & public from nuclear damages.
Does not affect pricing of goods and services. - ANS-Price-Anderson Act (nuclear
industry indemnity)
and Answers
Aims its marketing at wholesalers and resellers, and success depends upon the ability
of those intermediaries to market the product. - ANS-Push Strategy (in distribution
channel management)
a channel conflict that occurs between different levels in a marketing channel, most
typically between the manufacturer and wholesaler or between the manufacturer and
retailer (2 different levels) - ANS-Vertical Conflict
a channel conflict that occurs among channel members on the same level/same level of
importance - ANS-Horizontal Conflict
a form of distribution aimed at having a product available in every outlet where target
customers might want to buy it - ANS-Intensive Distribution
the actual, physical movement of products along the distribution pathway - ANS-
Physical Distribution
giving a limited number of dealers the exclusive right to distribute the company's
products in their territories - ANS-Exclusive Distribution
moving broken, unwanted, or excess products returned by consumers or resellers -
ANS-Reverse Distribution
sales and promotional techniques that deliver promotional materials individually/ NO
intermediaries - ANS-Direct Marketing
involves one or more distribution intermediaries - ANS-Indirect Distribution
producer-consumer - ANS-Common DC for service
railroads - ANS-Most economical DC transport
Passed in 1957, governs the liability of all non-military nuclear facilities. Purpose is
compensate nuclear industry against liability claims & public from nuclear damages.
Does not affect pricing of goods and services. - ANS-Price-Anderson Act (nuclear
industry indemnity)
