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Practice questions for this set
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Companies interested in marketing to the U.S. Latina should strive to do which of the following in
1
reaching this market?
America is basically a __________. That is, the educational system, government, and political process are
2 not controlled by a religious group, and most people's daily behaviors are not guided by strict
religious guidelines.
3 Twitter is an example of a
4 Which subculture of Hispanics tends to have incomes well above the others?
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Terms in this set (142)
Companies interested in Encourage social media communications.
marketing to the U.S. Latina
should strive to do which of the
following in reaching this
market?
African Americans consume Social media, television, Magazines
more information and content
than does the general
population on which of the
following platforms?
, Most Asian Americans come Confucianism
from home cultures influenced
by __________, which emphasizes
subordination of the son to the
father, the younger to the elder,
and the wife to the husband.
Which of the following are the roupethnic groups
most commonly described
subcultures?
Which subculture of Hispanics Puerto Ricans and Cubans
tends to have incomes well
above the others?
Much of the American value Christian
system and the resultant
political and social institutions
are derived from the __________
beliefs of the early settlers.
More than 80 percent of Arab True
Americans are U.S. citizens.
Maria's grandparents immigrated Third-generation adults
from Mexico, but her parents
were both born in the United
States. She has an MBA and
earns the highest income in her
family, she identifies herself as
an American, speaks English as
her primary language, and does
not ascribe to the traditional
values of her grandparents. In
terms of the Pew Hispanic
Center's generations of Hispanic
adults, to which generation does
Maria belong?
Mexican Americans tend to live Southwest and California
in which region of the United
States?
A segment of a larger culture subculture.
whose members share
distinguishing values and
patterns of behavior is known as
a(n)
Which of the following are bases Ethnic Groups, religions, geographic areas, generations
for subcultures in the United
States?
Marketing to African Americans True
should be based on the same
principles as marketing to any
other group
America is basically a __________. secular society
That is, the educational system,
government, and political
process are not controlled by a
religious group, and most
people's daily behaviors are not
guided by strict religious
guidelines.
Which of the following is the Hispanic
largest ethnic subculture in the
United States?