HFT2254 Final Exam- Chapter 7 questions well answered

HFT2254 Final Exam- Chapter 7
questions well answered

What is the name for the difference between the original number of rooms requested by a
group and that group's lower-than-requested actual room pick-up? - correct answer
✔✔Attrition



What is true about a marketing plan? - correct answer ✔✔It is designed to meet the hotel's
sales goals.



What is true about transient travelers? - correct answer ✔✔They are individual travelers.



What is a per diem? - correct answer ✔✔A fixed amount paid for a guest's daily travel expense



Which is the most important market for large convention hotels? - correct answer ✔✔Group
market



Which of the following is a demand generator? - correct answer ✔✔A college's graduation
weekend occurring near a hotel



What name is used to describe a group of competing hotels to which an individual hotel's
operating performance is compared? - correct answer ✔✔Comp set



Assume that you are reading a STAR report about a hotel that you manage. What does an ADR
index of 110 indicate? - correct answer ✔✔Your ADR is higher than that of your competitors.