Chapter 11 HFT 2500 questions with
correct answers
All of the following are external factors influencing pricing decisions except:
Economy
Costs
Competition
Nature of the market and demand
Consumer perception of price and value - ANS ✔✔Costs
Discriminatory pricing - ANS ✔✔Refers to segmentation of the market and pricing differences
based on price elasticity character segments
Market-skimming pricing - ANS ✔✔Setting a high price when the market is price insensitive
Which of the following are not a new product pricing strategy? Prestige pricing, volume
discounts, market skimming pricing, value pricing, market-penetration pricing - ANS ✔✔Volume
discounts, value pricing
Price must be coordinated with product design, distribution, & promotion decisions..T or F - ANS
✔✔True
Consider these statements:
A) in value-based pricing, companies based their prices on the products perceived value.
B) value pricing means offering a price below competitors permanently, which differs from
promotional pricing
correct answers
All of the following are external factors influencing pricing decisions except:
Economy
Costs
Competition
Nature of the market and demand
Consumer perception of price and value - ANS ✔✔Costs
Discriminatory pricing - ANS ✔✔Refers to segmentation of the market and pricing differences
based on price elasticity character segments
Market-skimming pricing - ANS ✔✔Setting a high price when the market is price insensitive
Which of the following are not a new product pricing strategy? Prestige pricing, volume
discounts, market skimming pricing, value pricing, market-penetration pricing - ANS ✔✔Volume
discounts, value pricing
Price must be coordinated with product design, distribution, & promotion decisions..T or F - ANS
✔✔True
Consider these statements:
A) in value-based pricing, companies based their prices on the products perceived value.
B) value pricing means offering a price below competitors permanently, which differs from
promotional pricing
