HFT 2500 - Chapter 13 questions with
correct answers rated A+
Promotion mix - correct answer ✔✔a specific combination of promotional methods used for
one product or a family of products
-advertising, sales, direct mkt, promotion, public relation
communication process - correct answer ✔✔-identify the target audience
-determine the communication objective
-design the message
-select the communication channels
-select the message source
-measure communication results
AIDA - correct answer ✔✔get Attention
hold Interest
arouse Desire
obtain Action
once the consumer tries the product, - correct answer ✔✔promotion ends
3 problems MKT communicator must solve - correct answer ✔✔message content (what to say)
message structure (how to say it)
message format (how to say it symbolically)
establishing the total marketing communication budget - correct answer ✔✔affordable method
correct answers rated A+
Promotion mix - correct answer ✔✔a specific combination of promotional methods used for
one product or a family of products
-advertising, sales, direct mkt, promotion, public relation
communication process - correct answer ✔✔-identify the target audience
-determine the communication objective
-design the message
-select the communication channels
-select the message source
-measure communication results
AIDA - correct answer ✔✔get Attention
hold Interest
arouse Desire
obtain Action
once the consumer tries the product, - correct answer ✔✔promotion ends
3 problems MKT communicator must solve - correct answer ✔✔message content (what to say)
message structure (how to say it)
message format (how to say it symbolically)
establishing the total marketing communication budget - correct answer ✔✔affordable method
