HFT 2500 Final questions well
answered graded A+
A company's microenvironment consists of all of the following except: - correct answer
✔✔competitors
Banks, credit companies, and insurance companies that help hospitality companies finance their
transactions are called: - correct answer ✔✔financial intermediaries.
A company's macro-environment consists of all of the following except: - correct answer
✔✔publics
Which of the following is not part of environmental scanning steps? - correct answer ✔✔All of
the above are steps involved in environmental scanning.
The work of groups like People for the Ethical Treatment of Animals (PETA) influence the
____________ environment in which businesses operate. - correct answer ✔✔Political
According to the growth-share matrix portfolio evaluation model, a company's SBUs can be
evaluated in terms of their: - correct answer ✔✔market growth rate and relative market share.
Under the BCG growth-share matrix, the market leader in a high-growth market is called: -
correct answer ✔✔stars
The four factors of a high-performance business are stakeholders, processes, resources, and
organization. - correct answer ✔✔True
, SWOT analysis is one of the four planning activities that all corporate headquarters must
undertake - correct answer ✔✔False
Product development strategy refers to the strategy of offering new products to current
markets. - correct answer ✔✔True
Each product level within a business unit develops a marketing plan for achieving its objectives
in its products market - correct answer ✔✔True
The philosophy of ______ is to identify market segments, select one or more, and develop
products and marketing mixes tailored to each selected segment. - correct answer ✔✔target
marketing
______ is to evaluate each segment's attractiveness and select one or more of the market
segments. - correct answer ✔✔Market targeting
_______ divides buyers into different groups based on social class, lifestyle, and personality
characteristics. - correct answer ✔✔Psychographic segmentation
_________ examines the degree to which segments are large or profitable enough to serve as
markets. - correct answer ✔✔Substantiality
Geo-demographic segmentation (e.g., PRIZM) is based on the premise that - correct answer
✔✔neighborhoods are made up of people with similar demographic and lifestyle interests.
______ is a period of slowdown in sales growth. - correct answer ✔✔Mature
The products that are not essential to provide the core products but are critical to differentiate
from competitors is: - correct answer ✔✔Supporting product
answered graded A+
A company's microenvironment consists of all of the following except: - correct answer
✔✔competitors
Banks, credit companies, and insurance companies that help hospitality companies finance their
transactions are called: - correct answer ✔✔financial intermediaries.
A company's macro-environment consists of all of the following except: - correct answer
✔✔publics
Which of the following is not part of environmental scanning steps? - correct answer ✔✔All of
the above are steps involved in environmental scanning.
The work of groups like People for the Ethical Treatment of Animals (PETA) influence the
____________ environment in which businesses operate. - correct answer ✔✔Political
According to the growth-share matrix portfolio evaluation model, a company's SBUs can be
evaluated in terms of their: - correct answer ✔✔market growth rate and relative market share.
Under the BCG growth-share matrix, the market leader in a high-growth market is called: -
correct answer ✔✔stars
The four factors of a high-performance business are stakeholders, processes, resources, and
organization. - correct answer ✔✔True
, SWOT analysis is one of the four planning activities that all corporate headquarters must
undertake - correct answer ✔✔False
Product development strategy refers to the strategy of offering new products to current
markets. - correct answer ✔✔True
Each product level within a business unit develops a marketing plan for achieving its objectives
in its products market - correct answer ✔✔True
The philosophy of ______ is to identify market segments, select one or more, and develop
products and marketing mixes tailored to each selected segment. - correct answer ✔✔target
marketing
______ is to evaluate each segment's attractiveness and select one or more of the market
segments. - correct answer ✔✔Market targeting
_______ divides buyers into different groups based on social class, lifestyle, and personality
characteristics. - correct answer ✔✔Psychographic segmentation
_________ examines the degree to which segments are large or profitable enough to serve as
markets. - correct answer ✔✔Substantiality
Geo-demographic segmentation (e.g., PRIZM) is based on the premise that - correct answer
✔✔neighborhoods are made up of people with similar demographic and lifestyle interests.
______ is a period of slowdown in sales growth. - correct answer ✔✔Mature
The products that are not essential to provide the core products but are critical to differentiate
from competitors is: - correct answer ✔✔Supporting product
