D377 Digital Marketing Foundations || All Answers are
Correct.
Mobile Marketing correct answers Mobile marketing is a digital marketing strategy focused
on reaching and engaging with a target audience through mobile devices , such as
smartphones and tablets
Inbound Marketing correct answers Inbound marketing is a marketing approach that involves
creating valuable content to attract , engage , and delight potential customers , ultimately
leading them to make a purchase or take desired actions .
Content Marketing correct answers Content marketing is a marketing strategy that involves
creating and distributing relevant , valuable , and consistent content to attract and engage a
target audience , with the goal of building trust and driving profitable actions .
Conversion Funnel correct answers A conversion funnel , also known as a sales funnel ,
represents the various stages a potential customer goes through before completing a desired
action , such as making a purchase .
Key Performance Indicator ( KPI ) correct answers A Key Performance Indicator ( KPI ) is a
measurable metric used to evaluate the success or performance of a specific aspect of a
business , marketing campaign , or project
Buying Cycle correct answers Cycle Definition : The buying cycle , or sales cycle , is the
process that potential customer through when making a purchasing decision , from initial
awareness to the final purchase
Search Engine Optimization ( SEO ) correct answers practice of optimizing a website or
content to improve its visibility and ranking on search engine results pages ( e.g. , Google ) to
drive organic ( non - paid ) traffic .
Pay Per Click correct answers Pay Per Click PPC is an online advertising model where
advertisers pay fee each time their ad is clicked , typically used in search engine advertising
and online display ads .
Social Media Marketing correct answers Social Media Marketing is a digital marketing
strategy that involves using social media platforms to create and share content , engage with
audiences , and achieve marketing goals .
Conversion Rate Optimization correct answers Conversion Rate Optimization ( CRO ) is the
process of optimizing a website or marketing campaign to increase the percentage of visitors
who take desired actions , such as making a purchase or filling out a form .
Buyer Persona correct answers : A buyer persona is a detailed and semi - fictional
representation of a business's ideal customer , based on research and data , used to guide
marketing and sales strategies
, Marketing Automation correct answers Marketing Automation refers to the use of software
and technology to automate repetitive marketing tasks , such as email marketing , lead
nurturing , and campaign management .
Content Calendar correct answers : A content calendar is a strategic tool that helps plan ,
schedule , and organize content creation and publication , ensuring consistency and alignment
with marketing goals
Shareability correct answers Shareability refers to the likelihood or ease with which content
( e.g. , articles , videos , or social media posts ) can be shared by users with their networks ,
increasing its reach and visibility .
Clickbait correct answers Clickbait refers to content , usually in the form of headlines or
thumbnails designed to attract clicks by using sensational or misleading tactics , often
resulting in disappointing or irrelevant content .
Metadata correct answers consists of descriptive information about digital content , such as
titles , tags , and descriptions , used by search engines and platforms to understand and
categorize the content .
5. Call to Action correct answers a prompt or instruction within content or marketing
materials that encourages the audience to take a specific action , such as signing up for a
newsletter or making a purchase .
Content Audit correct answers A content audit is a systematic assessment of all existing
content asse evaluate their quality , relevance , and performance , often used to inform
content strategy
7. A / B Testing correct answers as split testing , involves comparing two versions ( A and
B ) of a webpage , email , or ad to determine which performs better in terms of user
engagement or conversion rates .
Intent Targeting correct answers a marketing strategy that aims to deliver content or ads to
users based on their demonstrated interests , behaviors , or search queries , often used to
reach users further along the buying cycle .
Psychographics correct answers involve the study of individuals ' attitudes , values , beliefs ,
and lifestyles , helping marketers better understand their target audience's motivations and
preferences
Demographics correct answers refer to the statistical characteristics of a population or
audience , such as age , gender , income , and location , often used in marketing to segment
and target specific groups .
Multi Channel Attribution correct answers is the process of assigning credit for conversions
or actions to multiple marketing channels or touchpoints that contributed to the final outcome
Online Marketing Funnel correct answers represents the stages a potential customer goes
through when interacting with a brand online , from initial awareness to conversion , often
depicted as a funnel - shaped diagram .
Correct.
Mobile Marketing correct answers Mobile marketing is a digital marketing strategy focused
on reaching and engaging with a target audience through mobile devices , such as
smartphones and tablets
Inbound Marketing correct answers Inbound marketing is a marketing approach that involves
creating valuable content to attract , engage , and delight potential customers , ultimately
leading them to make a purchase or take desired actions .
Content Marketing correct answers Content marketing is a marketing strategy that involves
creating and distributing relevant , valuable , and consistent content to attract and engage a
target audience , with the goal of building trust and driving profitable actions .
Conversion Funnel correct answers A conversion funnel , also known as a sales funnel ,
represents the various stages a potential customer goes through before completing a desired
action , such as making a purchase .
Key Performance Indicator ( KPI ) correct answers A Key Performance Indicator ( KPI ) is a
measurable metric used to evaluate the success or performance of a specific aspect of a
business , marketing campaign , or project
Buying Cycle correct answers Cycle Definition : The buying cycle , or sales cycle , is the
process that potential customer through when making a purchasing decision , from initial
awareness to the final purchase
Search Engine Optimization ( SEO ) correct answers practice of optimizing a website or
content to improve its visibility and ranking on search engine results pages ( e.g. , Google ) to
drive organic ( non - paid ) traffic .
Pay Per Click correct answers Pay Per Click PPC is an online advertising model where
advertisers pay fee each time their ad is clicked , typically used in search engine advertising
and online display ads .
Social Media Marketing correct answers Social Media Marketing is a digital marketing
strategy that involves using social media platforms to create and share content , engage with
audiences , and achieve marketing goals .
Conversion Rate Optimization correct answers Conversion Rate Optimization ( CRO ) is the
process of optimizing a website or marketing campaign to increase the percentage of visitors
who take desired actions , such as making a purchase or filling out a form .
Buyer Persona correct answers : A buyer persona is a detailed and semi - fictional
representation of a business's ideal customer , based on research and data , used to guide
marketing and sales strategies
, Marketing Automation correct answers Marketing Automation refers to the use of software
and technology to automate repetitive marketing tasks , such as email marketing , lead
nurturing , and campaign management .
Content Calendar correct answers : A content calendar is a strategic tool that helps plan ,
schedule , and organize content creation and publication , ensuring consistency and alignment
with marketing goals
Shareability correct answers Shareability refers to the likelihood or ease with which content
( e.g. , articles , videos , or social media posts ) can be shared by users with their networks ,
increasing its reach and visibility .
Clickbait correct answers Clickbait refers to content , usually in the form of headlines or
thumbnails designed to attract clicks by using sensational or misleading tactics , often
resulting in disappointing or irrelevant content .
Metadata correct answers consists of descriptive information about digital content , such as
titles , tags , and descriptions , used by search engines and platforms to understand and
categorize the content .
5. Call to Action correct answers a prompt or instruction within content or marketing
materials that encourages the audience to take a specific action , such as signing up for a
newsletter or making a purchase .
Content Audit correct answers A content audit is a systematic assessment of all existing
content asse evaluate their quality , relevance , and performance , often used to inform
content strategy
7. A / B Testing correct answers as split testing , involves comparing two versions ( A and
B ) of a webpage , email , or ad to determine which performs better in terms of user
engagement or conversion rates .
Intent Targeting correct answers a marketing strategy that aims to deliver content or ads to
users based on their demonstrated interests , behaviors , or search queries , often used to
reach users further along the buying cycle .
Psychographics correct answers involve the study of individuals ' attitudes , values , beliefs ,
and lifestyles , helping marketers better understand their target audience's motivations and
preferences
Demographics correct answers refer to the statistical characteristics of a population or
audience , such as age , gender , income , and location , often used in marketing to segment
and target specific groups .
Multi Channel Attribution correct answers is the process of assigning credit for conversions
or actions to multiple marketing channels or touchpoints that contributed to the final outcome
Online Marketing Funnel correct answers represents the stages a potential customer goes
through when interacting with a brand online , from initial awareness to conversion , often
depicted as a funnel - shaped diagram .
