C201 Pre-assessment || 100% Errorless Answers.
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? correct answers Evaluating results
What is the result of a company increasing the delegation of authority and the span of
control? correct answers Increased number of direct reports per manager
Which two key elements does an effective organization include? correct answers Human
interaction, structure
Why does a line organizational structure function most effectively in a crisis situation?
correct answers It established a direct flow of authority
A company might divide itself into smaller groups that best match the types of customers it
service. this is an example of correct answers Departmentalization
Which primary driver does management use for an organization's structure? correct answers
Achievement of company goals
Which step in the organizing process results in management group work activities into units
within the organization? correct answers Departmentalization
A high tech startup company is launching a marketing campaign for its new social media
portal by highlighting how the portal exceeds the connectivity and collaboration capabilities
of all other social media sits. Which type of competitive advantage is this company
leveraging? correct answers Product
Which marketing strategy is devoted to maintaining continuous bottom line prices than
relying on short term price cutting tactics such as cents off coupons, rebates, and special
sales? correct answers Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? correct answers When demand for the product is driven
by the end user
Which marketing tool is essential to building an effective relationship marketing campaign?
correct answers An affinity program
Which element of the promotional mix has the advantage of messaging that can be tailored
for each customer, but the disadvantage of a high cost per contact? correct answers Personal
Selling
What three factors should be addressed in a successful marketing plan? Choose 3 answers.
correct answers Target Market, Sales revenue goals, Plan implementation timeline (not on
list, marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3 answers
correct answers Race and ethnicity, Income, Household size
, In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers correct answers Buyers face organizational influences in addition to their
own preferences, purchasers often invite selected providers to bid on a purchase, a group or
committee often makes decisions
Which three conditions, in a global selling environment, should a small company leverage to
create a competitive advantage? Choose 3 answers correct answers Availability of capital,
mobility of labor, local labor costs
With which two types of products does a marketing strategy rely on advertising more than
personal selling? Choose 2 answers. correct answers Consumable supplies, accessories to
primary products
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as
an the lotion as an insect repellent as well. In which three product life cycle extension
strategies did this company engage? Choose 3 answers correct answers Adding new users
Increase frequency of use
find new uses for the product
What are three ways that an effective brand name can influence consumer product
recognition? Choose 3 answers correct answers it depicts trademark protection
AWARENESS
it conveys an image LOYALTY
It is new and distinctive FAVORABLE IMAGES
A customer has purchased a product twice and intends to do so again. Which stage of brand
loyalty is this customer in? correct answers Brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities
of a global package delivery service? correct answers Direct
Which three tasks are key responsibilities of operations managers? Choose 3 answers correct
answers Planning the overall production process, implementing the production plan,
determine the best layout for the firm's facilities.
Which two characteristics does a Just-In-Time (JIT) System have? Choose 2 answers correct
answers A JIT system seeks to eliminate anything that does not add value in operations
activities, production using JIT reduces a firm's inventory costs.
Which aspect of operations management do the ISO 9000 Standards address? correct answers
Establishment of effective quality systems?
Which manufacturing model uses technology to produce small runs of customized products
cost effectively? correct answers Flexible
Which two of the following distribution channels would take title of the products they
handle? Choose 2 answers correct answers Limited function merchant wholesaler, full
function merchant wholesaler
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? correct answers Evaluating results
What is the result of a company increasing the delegation of authority and the span of
control? correct answers Increased number of direct reports per manager
Which two key elements does an effective organization include? correct answers Human
interaction, structure
Why does a line organizational structure function most effectively in a crisis situation?
correct answers It established a direct flow of authority
A company might divide itself into smaller groups that best match the types of customers it
service. this is an example of correct answers Departmentalization
Which primary driver does management use for an organization's structure? correct answers
Achievement of company goals
Which step in the organizing process results in management group work activities into units
within the organization? correct answers Departmentalization
A high tech startup company is launching a marketing campaign for its new social media
portal by highlighting how the portal exceeds the connectivity and collaboration capabilities
of all other social media sits. Which type of competitive advantage is this company
leveraging? correct answers Product
Which marketing strategy is devoted to maintaining continuous bottom line prices than
relying on short term price cutting tactics such as cents off coupons, rebates, and special
sales? correct answers Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? correct answers When demand for the product is driven
by the end user
Which marketing tool is essential to building an effective relationship marketing campaign?
correct answers An affinity program
Which element of the promotional mix has the advantage of messaging that can be tailored
for each customer, but the disadvantage of a high cost per contact? correct answers Personal
Selling
What three factors should be addressed in a successful marketing plan? Choose 3 answers.
correct answers Target Market, Sales revenue goals, Plan implementation timeline (not on
list, marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3 answers
correct answers Race and ethnicity, Income, Household size
, In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers correct answers Buyers face organizational influences in addition to their
own preferences, purchasers often invite selected providers to bid on a purchase, a group or
committee often makes decisions
Which three conditions, in a global selling environment, should a small company leverage to
create a competitive advantage? Choose 3 answers correct answers Availability of capital,
mobility of labor, local labor costs
With which two types of products does a marketing strategy rely on advertising more than
personal selling? Choose 2 answers. correct answers Consumable supplies, accessories to
primary products
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as
an the lotion as an insect repellent as well. In which three product life cycle extension
strategies did this company engage? Choose 3 answers correct answers Adding new users
Increase frequency of use
find new uses for the product
What are three ways that an effective brand name can influence consumer product
recognition? Choose 3 answers correct answers it depicts trademark protection
AWARENESS
it conveys an image LOYALTY
It is new and distinctive FAVORABLE IMAGES
A customer has purchased a product twice and intends to do so again. Which stage of brand
loyalty is this customer in? correct answers Brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities
of a global package delivery service? correct answers Direct
Which three tasks are key responsibilities of operations managers? Choose 3 answers correct
answers Planning the overall production process, implementing the production plan,
determine the best layout for the firm's facilities.
Which two characteristics does a Just-In-Time (JIT) System have? Choose 2 answers correct
answers A JIT system seeks to eliminate anything that does not add value in operations
activities, production using JIT reduces a firm's inventory costs.
Which aspect of operations management do the ISO 9000 Standards address? correct answers
Establishment of effective quality systems?
Which manufacturing model uses technology to produce small runs of customized products
cost effectively? correct answers Flexible
Which two of the following distribution channels would take title of the products they
handle? Choose 2 answers correct answers Limited function merchant wholesaler, full
function merchant wholesaler
