CSFRST 2300 exam 3 questions well
answered
Premium Brands - ANS ✔✔brand at the high end of mass market
premium brand qualities - ANS ✔✔craftsmanship, creative, not completely handmade, or new
luxe/aspirational
Emotional Branding - ANS ✔✔uses consumer emotions , not exclusivity
premium promotion - ANS ✔✔not elite, product centered, genuine
Star brands - ANS ✔✔timelessness, modernity, fast growth, high profitability
star designers - ANS ✔✔luxury designers become stars themselves and define the brand itself,
changes the company
premium price - ANS ✔✔higher end of mass-market, less than premium, limited ability to
reduce price without hurting margins, unable to manipulate prices
categories of premium - ANS ✔✔super-premiums, old luxury extensions, masstige
Ron Shuller - ANS ✔✔Benjamin Moore became more exclusive, level and mix can make or
break, based on service
, premium brand communication - ANS ✔✔similar to luxury, magazines and editorials,
endorsements
co-branding - ANS ✔✔the practice of using the established brand names of two different
companies on the same product
brand growth - ANS ✔✔borrow global appeal from luxury, big potential with new
socioeconomic changes, more flexibility, true global brands
Retail brand service mix - ANS ✔✔merchandise, price range, location, service
retail brand merchandise mix - ANS ✔✔variety, breadth, depth
retail channels - ANS ✔✔specialty storesm department stores, category killers, discount stores
types of discount stores - ANS ✔✔off-price, factory outlets, membership clubs, mass merchants
retail pricing strategies - ANS ✔✔price skimming, odd, bait and switch
price as a differentiator - ANS ✔✔positioning based on price, from budget to designer
retail growth strategies - ANS ✔✔open new stores, horizontal integration, online growth,
franchising, global markets
bloomingdales customer profile - ANS ✔✔uses lifestyle for in-store marketing, travel abroad,
vacation homes, charity
answered
Premium Brands - ANS ✔✔brand at the high end of mass market
premium brand qualities - ANS ✔✔craftsmanship, creative, not completely handmade, or new
luxe/aspirational
Emotional Branding - ANS ✔✔uses consumer emotions , not exclusivity
premium promotion - ANS ✔✔not elite, product centered, genuine
Star brands - ANS ✔✔timelessness, modernity, fast growth, high profitability
star designers - ANS ✔✔luxury designers become stars themselves and define the brand itself,
changes the company
premium price - ANS ✔✔higher end of mass-market, less than premium, limited ability to
reduce price without hurting margins, unable to manipulate prices
categories of premium - ANS ✔✔super-premiums, old luxury extensions, masstige
Ron Shuller - ANS ✔✔Benjamin Moore became more exclusive, level and mix can make or
break, based on service
, premium brand communication - ANS ✔✔similar to luxury, magazines and editorials,
endorsements
co-branding - ANS ✔✔the practice of using the established brand names of two different
companies on the same product
brand growth - ANS ✔✔borrow global appeal from luxury, big potential with new
socioeconomic changes, more flexibility, true global brands
Retail brand service mix - ANS ✔✔merchandise, price range, location, service
retail brand merchandise mix - ANS ✔✔variety, breadth, depth
retail channels - ANS ✔✔specialty storesm department stores, category killers, discount stores
types of discount stores - ANS ✔✔off-price, factory outlets, membership clubs, mass merchants
retail pricing strategies - ANS ✔✔price skimming, odd, bait and switch
price as a differentiator - ANS ✔✔positioning based on price, from budget to designer
retail growth strategies - ANS ✔✔open new stores, horizontal integration, online growth,
franchising, global markets
bloomingdales customer profile - ANS ✔✔uses lifestyle for in-store marketing, travel abroad,
vacation homes, charity
