Braze Marketer Certification Exam Questions with Correct Answers Latest Update 2025/2026
3 levels of analytics available in the Braze dashboard - Answers (1) high-level overview of brand
performance as a whole, "Dashboard Overiew" page
(2) A comparison of messaging performance by tag, channel, or custom groupings of
campaigns/canvases (Report Builder & Engagement Reports)
(3) Analytics on individual campaigns or canvases, housed in "Details" page of your messaging
(includes funnel + retention reports)
Basic campaign/canvas analytics: conversion rate - Answers rate of conversion for primary
conversion event
Basic campaign/canvas analytics: revenue - Answers the total dollar amount users have spent
between the time they enter your campaign or canvas and the end of the conversion window.
Users may or may not have interacted with your messaging. Revenue includes purchases made
by users entered into a control group.
Basic campaign/canvas analytics: current audience - Answers number of people who are
currently within the conversion window for this campaign.
Engagement reports - Answers Braze's custom reporting tool, where you can pull engagement
statistics for specified messages from campaigns/canvases.
Will generate a max of 2 CSVs - one for campaign & one for canvas data.
Manually select campaigns/canvases or automatically select based on a specific tag.
(raw data export)
Report Builder - Answers Allows you to compare the results of multiple campaigns or canvases
in a single view so you can easily determine which engagement strategies most impacted your
key metrics.
Reports can contain canvases or campaigns, but not BOTH.
Manual selection of campaigns OR automated based on filter criteria (could include tags).
Automated reports will auto-update to match filters, manual won't.
For campaigns report w/ multivariate campaigns: you can view metrics broken down by variants
and control group.
For canvas reports, you can view metrics broken down by variant, step, or message.
Retention reports - Answers On the "analytics" page of your campaign/canvas.
, Purpose: learn when users typically perform a certain event (retention event) after receiving your
message.
Rolling retention report - Answers Measures how many users come back and do the retention
event ON or AFTER one of the days listed on the report.
Useful for understanding how long after your messaging users are engaging with your brand.
Rolling retention report - Answers measures how many users come back and do the retention
event in the range of days listed on the report.
Shows the most popular time frame for users to perform the retention event in response to your
message.
User cohorts in retention reports - Answers For both types of retention events (rolling & range),
you can break down your data by user cohorts, i.e. groups of users who entered your campaign
on the same date.
Funnel reports - Answers Offer a visual report that allows you to analyze the journeys your
customers take after receiving a campaign or canvas.
Allow you to compare the success of your messages beyond just the conversion events you set
for a campaign/canvas.
Currents - Answers a simple way to stream continuous event data from Braze - letting you use
data more intelligently.
Message engagement events (CURRENTS) - Answers how customers are engaging with your
messages
Customer behavior events (CURRENTS) - Answers how customers are engaging with your app
Currents partners - data warehouses - Answers Amazon S3, Microsoft Azure, Google Cloud
Services
Currents partners - customer data platforms - Answers Segment or mParticle
Currents partners - data & analytics platforms - Answers Amplitude or Mixpanel
"Scheduled delivery" - Answers enter user into a campaign or canvas at a designated time.
"Action-based delivery" - Answers enter users when they perform actions (i.e. make a purchase,
start a session, perform a custom event).
"API-triggered delivery" - Answers enter users when they perform a specific action that triggers
an API request to Braze (think: transactional messages)
The purpose of rate limiting & frequency capping - Answers Allows you to control marketing
3 levels of analytics available in the Braze dashboard - Answers (1) high-level overview of brand
performance as a whole, "Dashboard Overiew" page
(2) A comparison of messaging performance by tag, channel, or custom groupings of
campaigns/canvases (Report Builder & Engagement Reports)
(3) Analytics on individual campaigns or canvases, housed in "Details" page of your messaging
(includes funnel + retention reports)
Basic campaign/canvas analytics: conversion rate - Answers rate of conversion for primary
conversion event
Basic campaign/canvas analytics: revenue - Answers the total dollar amount users have spent
between the time they enter your campaign or canvas and the end of the conversion window.
Users may or may not have interacted with your messaging. Revenue includes purchases made
by users entered into a control group.
Basic campaign/canvas analytics: current audience - Answers number of people who are
currently within the conversion window for this campaign.
Engagement reports - Answers Braze's custom reporting tool, where you can pull engagement
statistics for specified messages from campaigns/canvases.
Will generate a max of 2 CSVs - one for campaign & one for canvas data.
Manually select campaigns/canvases or automatically select based on a specific tag.
(raw data export)
Report Builder - Answers Allows you to compare the results of multiple campaigns or canvases
in a single view so you can easily determine which engagement strategies most impacted your
key metrics.
Reports can contain canvases or campaigns, but not BOTH.
Manual selection of campaigns OR automated based on filter criteria (could include tags).
Automated reports will auto-update to match filters, manual won't.
For campaigns report w/ multivariate campaigns: you can view metrics broken down by variants
and control group.
For canvas reports, you can view metrics broken down by variant, step, or message.
Retention reports - Answers On the "analytics" page of your campaign/canvas.
, Purpose: learn when users typically perform a certain event (retention event) after receiving your
message.
Rolling retention report - Answers Measures how many users come back and do the retention
event ON or AFTER one of the days listed on the report.
Useful for understanding how long after your messaging users are engaging with your brand.
Rolling retention report - Answers measures how many users come back and do the retention
event in the range of days listed on the report.
Shows the most popular time frame for users to perform the retention event in response to your
message.
User cohorts in retention reports - Answers For both types of retention events (rolling & range),
you can break down your data by user cohorts, i.e. groups of users who entered your campaign
on the same date.
Funnel reports - Answers Offer a visual report that allows you to analyze the journeys your
customers take after receiving a campaign or canvas.
Allow you to compare the success of your messages beyond just the conversion events you set
for a campaign/canvas.
Currents - Answers a simple way to stream continuous event data from Braze - letting you use
data more intelligently.
Message engagement events (CURRENTS) - Answers how customers are engaging with your
messages
Customer behavior events (CURRENTS) - Answers how customers are engaging with your app
Currents partners - data warehouses - Answers Amazon S3, Microsoft Azure, Google Cloud
Services
Currents partners - customer data platforms - Answers Segment or mParticle
Currents partners - data & analytics platforms - Answers Amplitude or Mixpanel
"Scheduled delivery" - Answers enter user into a campaign or canvas at a designated time.
"Action-based delivery" - Answers enter users when they perform actions (i.e. make a purchase,
start a session, perform a custom event).
"API-triggered delivery" - Answers enter users when they perform a specific action that triggers
an API request to Braze (think: transactional messages)
The purpose of rate limiting & frequency capping - Answers Allows you to control marketing
