Google Ads Search Certification EXAM
QUESTIONS AND VERIFIED CORRECT ANSWERS
LATEST 2026-2027 NEW VERSION
What's the main goal of the Google Ads Performance Planner tool? - answer>>>It
helps you forecast and determine your budgets, while also improving your return on
investment.
Which of the following factors wouldn't change an account's optimization score? -
answer>>>Renaming campaigns
Which of the following can be customized with audience signals to make Search
campaigns more efficient? - answer>>>Keywords
True or false? Affinity Audiences allows advertisers to reach people who're actively
researching and intending to buy the products or services they offer. -
answer>>>True
If an advertiser doesn't want to add remarketing tags to a website, why would
Customer Match be a good fit for them? - answer>>>Customer Match relies on your
own data instead of a remarketing tag.
Benefits of Google Ads - answer>>>Relevance
-connect with the right people ate the right time with the right message
Control
-control over budget
Results
-pay only for results
4 Campaign Types - answer>>>Search, Video, Shopping, App
, -
Search Campaign - answer>>>-Appear next to google Search results and on other
Google Partner sites
-Make sure potential customers see your brand, consider your products, and take
action
Display Campaign - answer>>>-ads are matched to content related to your business
or to customer interest
-appear across a network
-increases exposure and reach audience with specific interests across the web
Video Campaign - answer>>>-within streaming video on Youtube
-only pay when people choose to watch your ad
Shopping Campaign - answer>>>-appear next to search results and near text and
responsive ads
-boost traffic to website or online store-qualified leads
App Campaigns - answer>>>-increase engagement, app installs, and in-app actions
How do you optimize your campaign? - answer>>>Device targeting, locations and
language targeting, bidding and budget targeting, and ad extensions
3 Parts of Text Ads - answer>>>Headline, URL, and Description
Text Ad Headline: - answer>>>catch customer's attention
Text Ad URL: - answer>>>reach a particular page
, Text AD Description: - answer>>>highlight the details of what your company offers
Ad Group - answer>>>-An ad group contains one or more ads that share similar
targets
-Each of your campaigns is made up of one or more ad groups
-Use ad groups to organize your ads by a common theme.
Campaign - answer>>>A set of ad groups (ads, keywords, and bids) that share a
budget, location targeting, and other settings
How do ads end up in front of customers? - answer>>>-A person search
-Auction starts
-Search engine ranks all the ads
-A search turns into a sale
Broad Match - answer>>>show ad if keyword is in user's search terms
Broad Match Modifier - answer>>>Adding a + sign
Appears if the keyword or its close variations are any part of search terms
Phrase Match - answer>>>search volume that includes an entire phrase
Add quotations
Exact Match - answer>>>Place Brackets
Only shows if search means the same thing
Dynamic Search Ads - answer>>>Google uses your website content to target your
ads
Helps fills in gaps of keyword based campaigns
For advertisers with large inventory or well developed websites
QUESTIONS AND VERIFIED CORRECT ANSWERS
LATEST 2026-2027 NEW VERSION
What's the main goal of the Google Ads Performance Planner tool? - answer>>>It
helps you forecast and determine your budgets, while also improving your return on
investment.
Which of the following factors wouldn't change an account's optimization score? -
answer>>>Renaming campaigns
Which of the following can be customized with audience signals to make Search
campaigns more efficient? - answer>>>Keywords
True or false? Affinity Audiences allows advertisers to reach people who're actively
researching and intending to buy the products or services they offer. -
answer>>>True
If an advertiser doesn't want to add remarketing tags to a website, why would
Customer Match be a good fit for them? - answer>>>Customer Match relies on your
own data instead of a remarketing tag.
Benefits of Google Ads - answer>>>Relevance
-connect with the right people ate the right time with the right message
Control
-control over budget
Results
-pay only for results
4 Campaign Types - answer>>>Search, Video, Shopping, App
, -
Search Campaign - answer>>>-Appear next to google Search results and on other
Google Partner sites
-Make sure potential customers see your brand, consider your products, and take
action
Display Campaign - answer>>>-ads are matched to content related to your business
or to customer interest
-appear across a network
-increases exposure and reach audience with specific interests across the web
Video Campaign - answer>>>-within streaming video on Youtube
-only pay when people choose to watch your ad
Shopping Campaign - answer>>>-appear next to search results and near text and
responsive ads
-boost traffic to website or online store-qualified leads
App Campaigns - answer>>>-increase engagement, app installs, and in-app actions
How do you optimize your campaign? - answer>>>Device targeting, locations and
language targeting, bidding and budget targeting, and ad extensions
3 Parts of Text Ads - answer>>>Headline, URL, and Description
Text Ad Headline: - answer>>>catch customer's attention
Text Ad URL: - answer>>>reach a particular page
, Text AD Description: - answer>>>highlight the details of what your company offers
Ad Group - answer>>>-An ad group contains one or more ads that share similar
targets
-Each of your campaigns is made up of one or more ad groups
-Use ad groups to organize your ads by a common theme.
Campaign - answer>>>A set of ad groups (ads, keywords, and bids) that share a
budget, location targeting, and other settings
How do ads end up in front of customers? - answer>>>-A person search
-Auction starts
-Search engine ranks all the ads
-A search turns into a sale
Broad Match - answer>>>show ad if keyword is in user's search terms
Broad Match Modifier - answer>>>Adding a + sign
Appears if the keyword or its close variations are any part of search terms
Phrase Match - answer>>>search volume that includes an entire phrase
Add quotations
Exact Match - answer>>>Place Brackets
Only shows if search means the same thing
Dynamic Search Ads - answer>>>Google uses your website content to target your
ads
Helps fills in gaps of keyword based campaigns
For advertisers with large inventory or well developed websites
