https://www.stuvia.com/user/profgoodluck
HubSpot Inbound Marketing Certification
Exam | Latest 2026/2027 Update | HubSpot
Academy Practice Questions & Verified
Answers | Inbound Methodology Review
Using software to enroll every person who downloads a specific ebook into a month-long email
campaign is an example of what?
D. Marketing automation
How does the full path attribution model calculate credit?
A. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction
that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the
remaining interactions evenly.
Fill in the blank: Most tools require you have a confidence threshold of ----, in order to declare a
winner in an A/B test.
C. 95%
True or false? Segmentation is a process that helps you understand your leads and customers
better, and behavioral marketing is how you categorize them based on the understanding you
gain.
B. False
What is the difference between the buyer's journey and customer journey?
A. The buyer's journey focuses on activities leading up to a purchase, while the customer journey
extends beyond a purchase
True or false? Artificial intelligence is technology that executes tasks based on if-then
statements.
B. False
How can you ensure your content drives action?
B. Include a CTA
How can you ensure your podcast content initiates action? Select all that apply.
A. Include your CTA link in the show notes B. Shorten you URL to keep CTAs concise C.
Consider mid-roll CTAs
, Fill in the blank. Behavioral marketing is the method by which companies target auditerm-
6ences based on their behavior, interests, intentions, geolocation, and other metrics using
_________, cookies, search history, and other insights. A. Funnel reports B. Advertising C. Web
Analytics D. TikTok
C. Web Analytics
True or False? This is an example of a person in the decision stage of their buyer's journey. //
Dog-owner Dia is struggling to walk their dog in their neighborhood. Their dog struggles with
obedience and anxiety when approaching new dogs. They're looking for a local dog trainer that
provides obedience training and can socialize their dog to overcome its anxiety. Dia uses Yelp to
compare local dog trainers.
A. True
Fill in the blank. Explicit segmentation is synonymous with ______. A. Causation B. Strategy C.
Correlation D. Behavioral Marketing
A. Causation
How do you develop an effective content distribution strategy?
D. Set a content distribution goal, identify your audience's preferred channels, and run tests for
new marketing channels
True or false? People are protective of their privacy and do not want their experiences to be
highly personalized.
B. False
Why are chatbots a great tool for strategically using marketing automation and AI? A. They can
create buyer personas B. They can mitigate friction regarding availability C. They are the
primary tool for streamlining cadence and content D. They are used for journey mapping
B. They can mitigate friction regarding availability
Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which phase of
your flywheel can benefit from the implementation of these three strategies? A. Delight B.
Engage C. Consideration D. Attract
D. Attract
Customer segmentation is: A. The process by which an anonymous visitor becomes a known
lead B. Unnecessary for inbound marketing C. The process of separating your contacts into
smaller groups of similar profiles D. The active research process someone goes through leading
up to a purchase.
C. The process of separating your contacts into smaller groups of similar profiles
Database segmentation, marketing automation, and multichannel communication are examples
of strategies that happen at which stage of your marketing flywheel? A. Attract B. Engage C.
HubSpot Inbound Marketing Certification
Exam | Latest 2026/2027 Update | HubSpot
Academy Practice Questions & Verified
Answers | Inbound Methodology Review
Using software to enroll every person who downloads a specific ebook into a month-long email
campaign is an example of what?
D. Marketing automation
How does the full path attribution model calculate credit?
A. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction
that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the
remaining interactions evenly.
Fill in the blank: Most tools require you have a confidence threshold of ----, in order to declare a
winner in an A/B test.
C. 95%
True or false? Segmentation is a process that helps you understand your leads and customers
better, and behavioral marketing is how you categorize them based on the understanding you
gain.
B. False
What is the difference between the buyer's journey and customer journey?
A. The buyer's journey focuses on activities leading up to a purchase, while the customer journey
extends beyond a purchase
True or false? Artificial intelligence is technology that executes tasks based on if-then
statements.
B. False
How can you ensure your content drives action?
B. Include a CTA
How can you ensure your podcast content initiates action? Select all that apply.
A. Include your CTA link in the show notes B. Shorten you URL to keep CTAs concise C.
Consider mid-roll CTAs
, Fill in the blank. Behavioral marketing is the method by which companies target auditerm-
6ences based on their behavior, interests, intentions, geolocation, and other metrics using
_________, cookies, search history, and other insights. A. Funnel reports B. Advertising C. Web
Analytics D. TikTok
C. Web Analytics
True or False? This is an example of a person in the decision stage of their buyer's journey. //
Dog-owner Dia is struggling to walk their dog in their neighborhood. Their dog struggles with
obedience and anxiety when approaching new dogs. They're looking for a local dog trainer that
provides obedience training and can socialize their dog to overcome its anxiety. Dia uses Yelp to
compare local dog trainers.
A. True
Fill in the blank. Explicit segmentation is synonymous with ______. A. Causation B. Strategy C.
Correlation D. Behavioral Marketing
A. Causation
How do you develop an effective content distribution strategy?
D. Set a content distribution goal, identify your audience's preferred channels, and run tests for
new marketing channels
True or false? People are protective of their privacy and do not want their experiences to be
highly personalized.
B. False
Why are chatbots a great tool for strategically using marketing automation and AI? A. They can
create buyer personas B. They can mitigate friction regarding availability C. They are the
primary tool for streamlining cadence and content D. They are used for journey mapping
B. They can mitigate friction regarding availability
Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which phase of
your flywheel can benefit from the implementation of these three strategies? A. Delight B.
Engage C. Consideration D. Attract
D. Attract
Customer segmentation is: A. The process by which an anonymous visitor becomes a known
lead B. Unnecessary for inbound marketing C. The process of separating your contacts into
smaller groups of similar profiles D. The active research process someone goes through leading
up to a purchase.
C. The process of separating your contacts into smaller groups of similar profiles
Database segmentation, marketing automation, and multichannel communication are examples
of strategies that happen at which stage of your marketing flywheel? A. Attract B. Engage C.
