DMI + AMA PRO CERTIFICATION ACTUAL FINAL EXAM | WITH COMPLETE
QUESTIONS AND ANSWERS | 2025/2026 LATEST UPDATED | 100 % RATED AND
VERIFIED SOLUTIONS | GET AN A+
1. When developing your digital marketing strategy, it's important to develop a good understanding of the Buyer's
Journey. This outlines the buyer's path towards ultimately purchasing a product or service.
Match each stage of the Buyer's Journey to the dominant customer behavior observed during that stage - Awareness,
Interest, Consideration, Conversion, Retention.
1. Consumers become aware of a problem they want to solve and see your product as a potential solution
2. Consumers are genuinely interested and begin to look for options to solve their problem, including your product
3. Consumers evaluate your product and other options before deciding
4. Consumers are ready to buy your product or take valuable action and convert on your site or app
5. Consumers have already taken the desired action and are ready to be en-
gaged in further relationships: 1. Awareness, 2. Interest, 3. Consideration, 4. Conversion, 5. Retention 2. In digita
marketing, understanding the culture and behaviors of your target market is key to developing effective strategies.
What are some crucial elements to consider when conducting cultural research?
Choose TWO options.
1. Language and memes
2. Age distribution in target markets
,3. Strengths and weaknesses of competitors
4. Geographic influences: 1. Language and memes
4. Geographic influences
3. AI can greatly simplify the process of conducting industry research for digital marketers.
How can digital marketers best use AI for industry research?
Choose TWO options.
1. Create final industry reports
2. Analyze industry publications
3. Track the customer journey
4. Track regulatory changes: 2. Analyze industry publications
4. Track regulatory changes
4. Digital marketers need to identify how the benefits of different digital marketing channels align with organization's
business goals.
Match each marketing channel to the corresponding business goal it helps meet (Website optimization, Social media
marketing, SEO, Paid search).
1. Creates awareness and interest through content and social engagement 2. Drive valuable actions on your site by
creating an environment that is easy for customers to use
3. Get high-value traffic and clicks from an interested audience
4. Increase the visibility and searchability of online assets: 1. Social media marketing
2. Website optimization
,3. Paid search
4. SEO
5. A creative brief outlines a brand's creative strategy and serves as an informative guide for all creatives involved.
What questions should marketers ask when writing a creative brief?
Choose TWO options.
1. Who is the audience?
2. What are competitors doing?
3. What are the future business expansion plans?
4. What channels will be used?: 1. Who is the audience?
4. What channels will be used?
6. A content marketing strategy focuses on creating and distributing valuable, relevant, and consistent content across
different channels.
What are the purposes of a content marketing strategy?
Choose TWO options.
1. Create content that aligns to business objectives
2. Determine the content needs of the audience
3. Increase sales directly
4. Make instant changes to respond to market fluctuations: 1. Create content that aligns to business objectives
2. Determine the content needs of the audience
, 7. Keyword research allows content creators to tailor their work towards an audience's interests, making it more relevant
and attractive.
What are best practices for generating content ideas using keyword research.
Choose TWO options.
1. Use a backlink checker to include links as keywords
2. Include as many keyword ideas as possible in a single content piece
3. Use keyword data to identify important content themes
4. Identify high-volume keywords: 3. Use keyword data to identify important content themes 4. Identify high-volume
keywords
8. Marketers need to dig beyond metrics in order to understand the story that the data is telling them.
How can marketers derive valuable, actionable insights from content activity?
Choose TWO options.
1. Number of subscribers
2. Revenue generated by each piece
3. Recognize the most effective content elements
4. Identify the best-performing themes and formats used: 3. Recognize the most effective
content elements
4. Identify the best-performing themes and formats used
9. For every Pinterest campaign, marketers need to select a single marketing objective to establish their intended goals.
What types of marketing objectives can marketers achieve by using Pinterest Ads?
QUESTIONS AND ANSWERS | 2025/2026 LATEST UPDATED | 100 % RATED AND
VERIFIED SOLUTIONS | GET AN A+
1. When developing your digital marketing strategy, it's important to develop a good understanding of the Buyer's
Journey. This outlines the buyer's path towards ultimately purchasing a product or service.
Match each stage of the Buyer's Journey to the dominant customer behavior observed during that stage - Awareness,
Interest, Consideration, Conversion, Retention.
1. Consumers become aware of a problem they want to solve and see your product as a potential solution
2. Consumers are genuinely interested and begin to look for options to solve their problem, including your product
3. Consumers evaluate your product and other options before deciding
4. Consumers are ready to buy your product or take valuable action and convert on your site or app
5. Consumers have already taken the desired action and are ready to be en-
gaged in further relationships: 1. Awareness, 2. Interest, 3. Consideration, 4. Conversion, 5. Retention 2. In digita
marketing, understanding the culture and behaviors of your target market is key to developing effective strategies.
What are some crucial elements to consider when conducting cultural research?
Choose TWO options.
1. Language and memes
2. Age distribution in target markets
,3. Strengths and weaknesses of competitors
4. Geographic influences: 1. Language and memes
4. Geographic influences
3. AI can greatly simplify the process of conducting industry research for digital marketers.
How can digital marketers best use AI for industry research?
Choose TWO options.
1. Create final industry reports
2. Analyze industry publications
3. Track the customer journey
4. Track regulatory changes: 2. Analyze industry publications
4. Track regulatory changes
4. Digital marketers need to identify how the benefits of different digital marketing channels align with organization's
business goals.
Match each marketing channel to the corresponding business goal it helps meet (Website optimization, Social media
marketing, SEO, Paid search).
1. Creates awareness and interest through content and social engagement 2. Drive valuable actions on your site by
creating an environment that is easy for customers to use
3. Get high-value traffic and clicks from an interested audience
4. Increase the visibility and searchability of online assets: 1. Social media marketing
2. Website optimization
,3. Paid search
4. SEO
5. A creative brief outlines a brand's creative strategy and serves as an informative guide for all creatives involved.
What questions should marketers ask when writing a creative brief?
Choose TWO options.
1. Who is the audience?
2. What are competitors doing?
3. What are the future business expansion plans?
4. What channels will be used?: 1. Who is the audience?
4. What channels will be used?
6. A content marketing strategy focuses on creating and distributing valuable, relevant, and consistent content across
different channels.
What are the purposes of a content marketing strategy?
Choose TWO options.
1. Create content that aligns to business objectives
2. Determine the content needs of the audience
3. Increase sales directly
4. Make instant changes to respond to market fluctuations: 1. Create content that aligns to business objectives
2. Determine the content needs of the audience
, 7. Keyword research allows content creators to tailor their work towards an audience's interests, making it more relevant
and attractive.
What are best practices for generating content ideas using keyword research.
Choose TWO options.
1. Use a backlink checker to include links as keywords
2. Include as many keyword ideas as possible in a single content piece
3. Use keyword data to identify important content themes
4. Identify high-volume keywords: 3. Use keyword data to identify important content themes 4. Identify high-volume
keywords
8. Marketers need to dig beyond metrics in order to understand the story that the data is telling them.
How can marketers derive valuable, actionable insights from content activity?
Choose TWO options.
1. Number of subscribers
2. Revenue generated by each piece
3. Recognize the most effective content elements
4. Identify the best-performing themes and formats used: 3. Recognize the most effective
content elements
4. Identify the best-performing themes and formats used
9. For every Pinterest campaign, marketers need to select a single marketing objective to establish their intended goals.
What types of marketing objectives can marketers achieve by using Pinterest Ads?
