Board Query 1 Questions for FINAL
Correct Answers Highlighted in Yellow After Review
1. Chester's Elite product Cute has an awareness of 72%. Chester's Cute product manager for
the Elite segment is determined to have more awareness for Cute than Andrews' Elite product
Able. She knows that the first $1M in promotion generates 22% new awareness, the second
million adds 23% more and the third million adds another 5%. She also knows one-third of
Cute's existing awareness is lost every year. Assuming that Able's awareness stays the same
next year (77%), out of the promotion budgets below, what is the minimum Chester's Elite
product manager should spend in promotion to earn more awareness than Andrews' Able
product?
Select: 1
Nothin
g
1M
3M
2M
2. Brat is a product of the Baldwin company which is primarily in the Nano segment, but is also
sold in another segment. Baldwin starts to create their sales forecast by assuming all policies
(R&D, Marketing, and Production) for all competitors are equal this year over last. For this
question assume that all 699 of units of Brat are sold in the Nano segment. If the competitive
environment remains unchanged what will be the Brat product’s demand next year (in 000’s)?
Select: 1
1594
699
797
748
, 3. Select all of the following statements that are true four years from now, in the year 2021.Select: 2
The Elite segment will demand 5,867 thousand
units
The Nano segment will demand 5,402 thousand
units
The Core segment will demand 9,768 thousand
units
The Thrift segment will demand 7,738 thousand
units
Correct Answers Highlighted in Yellow After Review
1. Chester's Elite product Cute has an awareness of 72%. Chester's Cute product manager for
the Elite segment is determined to have more awareness for Cute than Andrews' Elite product
Able. She knows that the first $1M in promotion generates 22% new awareness, the second
million adds 23% more and the third million adds another 5%. She also knows one-third of
Cute's existing awareness is lost every year. Assuming that Able's awareness stays the same
next year (77%), out of the promotion budgets below, what is the minimum Chester's Elite
product manager should spend in promotion to earn more awareness than Andrews' Able
product?
Select: 1
Nothin
g
1M
3M
2M
2. Brat is a product of the Baldwin company which is primarily in the Nano segment, but is also
sold in another segment. Baldwin starts to create their sales forecast by assuming all policies
(R&D, Marketing, and Production) for all competitors are equal this year over last. For this
question assume that all 699 of units of Brat are sold in the Nano segment. If the competitive
environment remains unchanged what will be the Brat product’s demand next year (in 000’s)?
Select: 1
1594
699
797
748
, 3. Select all of the following statements that are true four years from now, in the year 2021.Select: 2
The Elite segment will demand 5,867 thousand
units
The Nano segment will demand 5,402 thousand
units
The Core segment will demand 9,768 thousand
units
The Thrift segment will demand 7,738 thousand
units
