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MGT 6311 - FINAL EXAM QUESTIONS
WITH DETAILED VERIFIED ANSWERS
Youtube Stats Ans: - First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
Most common videos Ans: - Explainers
- Product Demos
- How-Tos
- Testimonials
Video Stats Ans: >4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
Video Views Ans: A video is considered a view on Facebook if it runs for
at least 3 seconds
Impact on Video on email Ans: Including video in email increase
consumer engagement and has an overall positive impact on the channel
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The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
Impact of Video on Websites Ans: Video has a roughly 100% increase in
conversion rates
Online Video Stats Ans: - online videos will account for 80% of all
consumer web traffic by 2020
- 83% of consumers indicate they're willing to share videos they like with
their friends and peers
- 85% of the US internet audience watches videos online.
Business goals for using online video Ans: - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Customer preference/behaviors Ans: - 2/3 consumers prefer watching
explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a
product through their mobile devices
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- 69% of users prefer to watch a video to learn a product/service than
reading about it
Video Content Tips Ans: - Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
Onsite Video Ans: Onsite videos are a use of videos on an organizations
website
Online Video Ans: Online videos are videos residing on a third-party site
such as YouTube
Benefits of Onsite Video Ans: - Make Website Stickier: makes customers
spend more time on our site
- Capture Customer/Prospect Attention: help pull the customer deeper
into the buyer journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a
product in action
- Build product/service interest: Seeing and hearing a person talk can be
a more engaging process
- Entice Conversion/Purchase: help the influence of conversion or
purchase
Onsite Video Best Practices Ans: - Providing Control: make it easy for
users to control the video
- Context: think about the overall context to the video and potentially use
text, music, imagery and so forth to further enhance the video
MGT 6311 - FINAL EXAM QUESTIONS
WITH DETAILED VERIFIED ANSWERS
Youtube Stats Ans: - First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
Most common videos Ans: - Explainers
- Product Demos
- How-Tos
- Testimonials
Video Stats Ans: >4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
Video Views Ans: A video is considered a view on Facebook if it runs for
at least 3 seconds
Impact on Video on email Ans: Including video in email increase
consumer engagement and has an overall positive impact on the channel
, Page | 2
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
Impact of Video on Websites Ans: Video has a roughly 100% increase in
conversion rates
Online Video Stats Ans: - online videos will account for 80% of all
consumer web traffic by 2020
- 83% of consumers indicate they're willing to share videos they like with
their friends and peers
- 85% of the US internet audience watches videos online.
Business goals for using online video Ans: - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Customer preference/behaviors Ans: - 2/3 consumers prefer watching
explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a
product through their mobile devices
, Page | 3
- 69% of users prefer to watch a video to learn a product/service than
reading about it
Video Content Tips Ans: - Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
Onsite Video Ans: Onsite videos are a use of videos on an organizations
website
Online Video Ans: Online videos are videos residing on a third-party site
such as YouTube
Benefits of Onsite Video Ans: - Make Website Stickier: makes customers
spend more time on our site
- Capture Customer/Prospect Attention: help pull the customer deeper
into the buyer journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a
product in action
- Build product/service interest: Seeing and hearing a person talk can be
a more engaging process
- Entice Conversion/Purchase: help the influence of conversion or
purchase
Onsite Video Best Practices Ans: - Providing Control: make it easy for
users to control the video
- Context: think about the overall context to the video and potentially use
text, music, imagery and so forth to further enhance the video
