APR Exam with all Correct & 100% Verified Answers |
Actual Complete Exam| Already Graded A+
1. Primary Research Research or information that you gather or conduct yourself.
More expensive and time consuming.
2. Secondary Research Research that has already been compiled, gathered, organized and
pub-
lished by others. It includes reports and studies by government
agencies, trade associations or other businesses in your
industry.
Faster and less expensive.
3. Formal Research Designed to gather data from an entire population or a
Meth- ods representative sample of a population or group.
-Secondary analysis
-Online databases
-Content analysis
-Surveys
4. Informal -Random sample
Research -Results cannot be generalized
Methods -Explore and detect problems
-Easier and cheaper
Examples: Focus groups, community forums, advisory
committees, om- budsman, phone interviews, mail and email
analyses, social media and other online sources, field reports.
The management function that establishes and maintains
5. What is public mutually ben- eficial relationships between an organization and
rela- tions? the publics on whom its success or failure depends.
6. Strategies Roadmap or approach to reaching objectives.
1/
84
,APR Exam with all Correct & 100% Verified Answers |
Actual Complete Exam| Already Graded A+
Use verbs such collaborate, demonstrate, etc.
2/
84
, APR Exam with all Correct & 100% Verified Answers |
Actual Complete Exam| Already Graded A+
7. Tactics Tools or action items.
Ex. Scheduling a news conference, sending a newsletter, hosting a
meet- ing, or writing a press release.
Considerations: Time, resources, ethical and legal guidelines, ROI,
mul- tiple methods/touch points to reinforce messages.
8. Goals Long-term, broad, future statements.
9. Objectives 1. Defines what opinion, attitude, or behavior you want to achieve
from
specific publics.
2. Specifies how much change you want to achieve from each
public.
3. Tells you when you want to achieve the change.
Objectives should be SMART: Specific, measurable, achievable,
relevant and time-based.
10. Output Objectives Measure activities
11. Process Objectives Call for you to "inform" or "educate" publics.
12. Outcome Objectives Specify changes in awareness, opinions, behavior, or support.
13. Are focus groups search?
in- formal or
formal re- 15. What are the advan- tages of using
search? focus
14. Are focus groups
pri- mary or
secondary re-
3/
84
, APR Exam with all Correct & 100% Verified Answers |
Actual Complete Exam| Already Graded A+
Informal
Primary
-Speed
-Can use supporting materials
4/
84
Actual Complete Exam| Already Graded A+
1. Primary Research Research or information that you gather or conduct yourself.
More expensive and time consuming.
2. Secondary Research Research that has already been compiled, gathered, organized and
pub-
lished by others. It includes reports and studies by government
agencies, trade associations or other businesses in your
industry.
Faster and less expensive.
3. Formal Research Designed to gather data from an entire population or a
Meth- ods representative sample of a population or group.
-Secondary analysis
-Online databases
-Content analysis
-Surveys
4. Informal -Random sample
Research -Results cannot be generalized
Methods -Explore and detect problems
-Easier and cheaper
Examples: Focus groups, community forums, advisory
committees, om- budsman, phone interviews, mail and email
analyses, social media and other online sources, field reports.
The management function that establishes and maintains
5. What is public mutually ben- eficial relationships between an organization and
rela- tions? the publics on whom its success or failure depends.
6. Strategies Roadmap or approach to reaching objectives.
1/
84
,APR Exam with all Correct & 100% Verified Answers |
Actual Complete Exam| Already Graded A+
Use verbs such collaborate, demonstrate, etc.
2/
84
, APR Exam with all Correct & 100% Verified Answers |
Actual Complete Exam| Already Graded A+
7. Tactics Tools or action items.
Ex. Scheduling a news conference, sending a newsletter, hosting a
meet- ing, or writing a press release.
Considerations: Time, resources, ethical and legal guidelines, ROI,
mul- tiple methods/touch points to reinforce messages.
8. Goals Long-term, broad, future statements.
9. Objectives 1. Defines what opinion, attitude, or behavior you want to achieve
from
specific publics.
2. Specifies how much change you want to achieve from each
public.
3. Tells you when you want to achieve the change.
Objectives should be SMART: Specific, measurable, achievable,
relevant and time-based.
10. Output Objectives Measure activities
11. Process Objectives Call for you to "inform" or "educate" publics.
12. Outcome Objectives Specify changes in awareness, opinions, behavior, or support.
13. Are focus groups search?
in- formal or
formal re- 15. What are the advan- tages of using
search? focus
14. Are focus groups
pri- mary or
secondary re-
3/
84
, APR Exam with all Correct & 100% Verified Answers |
Actual Complete Exam| Already Graded A+
Informal
Primary
-Speed
-Can use supporting materials
4/
84
