BMBA 5009 Chapter 13 Questions with Correct
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Terms in this set (12)
A software development approach where an
organization's developers release products, features,
continuous development
and updates in shorter cycles, when ready, rather than
wait for centrally managed delivery schedules.
Refers to efforts where an organization pays to
leverage a channel or promote a message. Paid media
paid media
efforts include things such as advertisement and
sponsorships.
A bare-bones offering that allows entrepreneurs and
minimum viable product product developers to collect customer feedback and
(MVP) to validate concepts and assumptions that underlie a
business idea.
Pricing that shifts over time (also known as dynamic
pricing), usually based on conditions that change
demand pricing
demand (e.g., charging more for high-demand items
with limited availability).
The rate at which consumers leave a product or
churn rate
service.
The amount of money a firm spends to convince a
customer acquisition costs customer to buy (or in the case of free products, try
or use) a product or service.
Answers
Save
Terms in this set (12)
A software development approach where an
organization's developers release products, features,
continuous development
and updates in shorter cycles, when ready, rather than
wait for centrally managed delivery schedules.
Refers to efforts where an organization pays to
leverage a channel or promote a message. Paid media
paid media
efforts include things such as advertisement and
sponsorships.
A bare-bones offering that allows entrepreneurs and
minimum viable product product developers to collect customer feedback and
(MVP) to validate concepts and assumptions that underlie a
business idea.
Pricing that shifts over time (also known as dynamic
pricing), usually based on conditions that change
demand pricing
demand (e.g., charging more for high-demand items
with limited availability).
The rate at which consumers leave a product or
churn rate
service.
The amount of money a firm spends to convince a
customer acquisition costs customer to buy (or in the case of free products, try
or use) a product or service.
