LSUS MBA 703 Final Exam Questions with Correct Answers Latest Update 2025/2026
How does Google Make Money? - Answers Pairing Internet Surfers with Advertisers
Market Capitilization - Answers Value of a firm calculated by multiplying its share price by the
number of shares
Organic or Natural Search - Answers Search engine results returned and ranked according to
relevance
Pagerank - Answers Algorithm to rank websites
Search Engine Optimization - Answers Process of improving a page's organic search results
Link Fraud - Answers Creating a series of bogus websites, all linking back to the pages one is
trying to promote.
Also called spamdexing or link farming.
spiders, web crawlers, software robots - Answers -Traverse available Web links to perform a
given task.
-Spiders discover documents for indexing and retrieval
Cache - Answers A temporary storage space used to speed computing tasks.
Dark Web - Answers Internet content that can't be indexed by Google and other search engines.
Server Farm - Answers Network of computer servers running software to coordinate their
collective use
Fault Tolerant - Answers capable of continuing operation even if a component fails
colos (colocation facilities) - Answers Warehouse-sized facilities where telecom companies
come together to exchange traffic
Factors Driving Trends - Answers - Increased user time online.
- Improved measurement and accountability.
- Targeting
- Impressions
Search Engine Marketing - Answers Designing, running and optimizing search-engine ad
campaigns.
Keyword Advertising - Answers Advertisements that are targeted based on a user's query.
How does Google Make Money? - Answers Pairing Internet Surfers with Advertisers
Market Capitilization - Answers Value of a firm calculated by multiplying its share price by the
number of shares
Organic or Natural Search - Answers Search engine results returned and ranked according to
relevance
Pagerank - Answers Algorithm to rank websites
Search Engine Optimization - Answers Process of improving a page's organic search results
Link Fraud - Answers Creating a series of bogus websites, all linking back to the pages one is
trying to promote.
Also called spamdexing or link farming.
spiders, web crawlers, software robots - Answers -Traverse available Web links to perform a
given task.
-Spiders discover documents for indexing and retrieval
Cache - Answers A temporary storage space used to speed computing tasks.
Dark Web - Answers Internet content that can't be indexed by Google and other search engines.
Server Farm - Answers Network of computer servers running software to coordinate their
collective use
Fault Tolerant - Answers capable of continuing operation even if a component fails
colos (colocation facilities) - Answers Warehouse-sized facilities where telecom companies
come together to exchange traffic
Factors Driving Trends - Answers - Increased user time online.
- Improved measurement and accountability.
- Targeting
- Impressions
Search Engine Marketing - Answers Designing, running and optimizing search-engine ad
campaigns.
Keyword Advertising - Answers Advertisements that are targeted based on a user's query.
