What does RFM stand for? - Answers Recency, Frequency, Money
In unsupervised data mining, which step occurs first? - Answers search for patterns in the data
Which of the following unsupervised decision tree analyses is least likely to raise ethical
concerns? - Answers manufacturing defects in a factory
RFM analyses are generally used by the ________ department - Answers marketing & sales
Expert systems are created by codifying the knowledge of human experts into a set of... -
Answers rules
________ tools share employee knowledge w/ other employees and customers - Answers
knowledge management
Suppose that the part number for a product has changed, but the data warehouse has not yet
been updated with tis change. The data warehouse data is said to be... - Answers inconsistent
A product benefits from network effects when the product's value to a user depends on the
number of - Answers other users of the same product
What is the main characteristic of an information good? - Answers the original is expensive to
produce but copies can be made at virtually no cost
Which of the following is a typical market for software-as-a-service? - Answers large
international business
Which of the following techniques determine sales patterns? - Answers market-basket analysis
________ occurs when someone deceived by pretending to be someone else - Answers
pretexting
________ is a technique for intercepting computer communications through a physical
connection to a network or without a physical connection in the case of wireless networks. -
Answers sniffing
Which of the following is most likely to be a result of hacking? - Answers an unauthorized
transaction from a user's credit card
Which of the following is a critical security function that should be addressed by the senior
management of an organization? - Answers establishing the security policy
Which of the following statements is true of information systems? - Answers every information
system has at least one application
________ set the stage for the requirements for any information systems and applications that
, need to be created or adapted. - Answers business process models
The traditional process for developing information systems is ________ - Answers the systems
development life cycle
The ________ is a sequence of activities that determine the earliest date by which a project can
be completed - Answers critical path
The total number of points of work a team can accomplish in each scrum period is called
________ - Answers velocity
________ is defined as information containing patterns, relationships, and trends of various
forms of data. - Answers business intelligence
Which of the following statements is true of source data for a business intelligence (BI) system?
- Answers It refers to data that the organization purchases from data vendors.
________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data. -
Answers data acquisition
Which of the following is a fundamental category of business intelligence (BI) analysis? -
Answers data mining
Push publishing delivers business intelligence ________. - Answers according to a schedule or
as a result of an event or particular data condition
________ requires the user to request business intelligence (BI) results. - Answers Pull Publishing
In large organizations, a group of people manage and run a(n) ________, which is a facility for
managing an organization's BI data. - Answers data warehouse
________ refers to the source, format, assumptions and constraints, and other facts about the
data. - Answers metadata
Problematic operational data is termed as ________. - Answers dirty data
________ is a term that refers to the level of detail represented by the data. - Answers Granularity
Which of the following statements is true about operational data? - Answers Purchased
operational data often contains missing elements.
Which of the following phenomena states that the more attributes there are, the easier it is to
build a model that fits the sample data? - Answers curse of dimensionality
A ________ takes data from the data manufacturers, cleans and processes the data, and locates
the data on the shelves. - Answers data warehouse