PRO START 2 EXAMINATION TEST 2026
QUESTIONS WITH ANSWERS GRADED A+
◉ The list of steps an operation must take to sell a product or service to
a specific market is called a. Answer: Marketing plan
◉ Which type of marketing treats people as different from each other
and tries to make a focused appeal to a distinct group of guests? Answer:
Target marketing
◉ After marketers have completed a thorough research phase, what is
the next step? Answer: Establish objectives
◉ A SWOT analysis focuses on a company's strengths, weaknesses,
opportunities, and. Answer: Threats
◉ Which type of sales promotion offers small, free tastes of food items?
Answer: Samples
◉ Menu boards are an example of which type of promotional material?
Answer: Signage
◉ What does the French term "du jour" mean? Answer: Of the day
, ◉ Which type of menu offers multiple choices within each course, for a
set price? Answer: Table d'hote
◉ Why is pricing a menu a critical process for any operation? Answer: It
determines profitability
◉ What is the best solution to helping out a puzzle menu item? Answer:
Decrease its price
◉ The amount of money remaining for an operation after expenses have
been paid is called the. Answer: Profit
◉ Which pricing method sets the percentage of the menu price that the
food cost must be and then divides the item's food cost by the percentage
to develop the menu price? Answer: Food cost percentage method
◉ Which pricing method works for a la carte menu items as well as
menu items that comprise a meal? Answer: Contribution margin method
◉ What method for pricing menu items uses operations-wide data to
determine a dollar amount that must be added to each major menu item's
food cost? Answer: Contribution margin method
QUESTIONS WITH ANSWERS GRADED A+
◉ The list of steps an operation must take to sell a product or service to
a specific market is called a. Answer: Marketing plan
◉ Which type of marketing treats people as different from each other
and tries to make a focused appeal to a distinct group of guests? Answer:
Target marketing
◉ After marketers have completed a thorough research phase, what is
the next step? Answer: Establish objectives
◉ A SWOT analysis focuses on a company's strengths, weaknesses,
opportunities, and. Answer: Threats
◉ Which type of sales promotion offers small, free tastes of food items?
Answer: Samples
◉ Menu boards are an example of which type of promotional material?
Answer: Signage
◉ What does the French term "du jour" mean? Answer: Of the day
, ◉ Which type of menu offers multiple choices within each course, for a
set price? Answer: Table d'hote
◉ Why is pricing a menu a critical process for any operation? Answer: It
determines profitability
◉ What is the best solution to helping out a puzzle menu item? Answer:
Decrease its price
◉ The amount of money remaining for an operation after expenses have
been paid is called the. Answer: Profit
◉ Which pricing method sets the percentage of the menu price that the
food cost must be and then divides the item's food cost by the percentage
to develop the menu price? Answer: Food cost percentage method
◉ Which pricing method works for a la carte menu items as well as
menu items that comprise a meal? Answer: Contribution margin method
◉ What method for pricing menu items uses operations-wide data to
determine a dollar amount that must be added to each major menu item's
food cost? Answer: Contribution margin method
