ESTUDYR
D077 WGU STUDY SET MOST TESTED QUESTIONS AND
ANSWERS GRADED A+ WITH RATIONALES
A. Manage payroll and HR
B. Produce goods only
C. Increase company taxes
D. Bring value to customers
Rationale: Marketing focuses on creating and communicating customer value.
A. Between suppliers and regulators
B. Between managers and investors
C. Between customers and products
D. Between HR and payroll
Rationale: Marketing links customer needs to product offerings.
A. Sales sets strategy, marketing follows orders
B. Marketing does accounting, sales does promotion
C. They are identical functions
D. Sales exchanges money; marketing communicates value
Rationale: Sales completes transactions; marketing builds and communicates value.
A. Balancing the books
B. Assembling products on a line
C. Filing taxes for the firm
D. Manager conducting research on potential customers
Rationale: Research informs market targeting and product decisions.
A. Product
B. Price
C. Place
D. Promotion
Rationale: Promotion covers communications like social advertising.
,ESTUDYR
A. Always undercutting competitors
B. Pricing to maximize market share immediately
C. Introducing a product at a high price and lowering it later
D. Matching competitor prices exactly
Rationale: Skimming targets early adopters at premium prices.
A. Selling items one-by-one only
B. Selling at randomized discounts
C. Offering warranties only
D. Grouping two or more related products and pricing them as one
Rationale: Bundles combine items to increase perceived value.
A. Charging the highest possible price
B. Pricing by production cost only
C. Price discrimination by customer profile
D. Setting a low price to gain market share
Rationale: Penetration encourages adoption through low entry price.
A. Setting all prices at market average
B. Charging premium for flagship products
C. Only used for online marketplaces
D. Pricing some items below markup to attract customers
Rationale: Loss-leader items drive store traffic and additional purchases.
A. Automated email campaigns only
B. Creating TV ads for a product
C. Packaging design work
D. A salesperson pitching a product face-to-face
Rationale: Personal selling uses interpersonal interaction to close sales.
A. Hiring a shipping company
B. Only in-person endorsements
C. Internal PR communications
,ESTUDYR
D. Paying or providing products to a celebrity to promote them publicly
Rationale: Influencer marketing leverages public figures to build trust and reach.
-commerce means:
A. Offline catalog sales only
B. Telemarketing via phone calls
C. Brick-and-mortar promotions exclusively
D. Using a website to generate sales through online ordering
Rationale: E-commerce enables direct digital transactions.
A. Only retail shelf placement
B. Company internal emails
C. Government regulation of trade
D. System of acquiring raw materials, producing, and delivering products
Rationale: Supply chain covers sourcing, manufacturing, and distribution.
A. Using only wholesalers
B. Selling through many intermediaries
C. Selling only overseas
D. Products sold from producers directly to end users
Rationale: Direct channels eliminate middlemen.
A. A company’s legal team
B. A marketing budget line item
C. A social media campaign
D. An entity through which goods and services pass from producers to end users
Rationale: Channels are the routes products travel to customers.
A. Only selling in stores
B. Having separate, conflicting messages per channel
C. Ignoring mobile shoppers
D. Providing a uniform customer experience across all engagement methods
Rationale: Omni-channel integrates online and offline touchpoints.
A. Only physical goods
B. Administrative policies
, ESTUDYR
C. Pricing plans only
D. Goods or services that meet customers’ needs
Rationale: Product is the offering that satisfies customer wants.
A. Price skimming
B. Predatory pricing
C. Prestige pricing
D. Price penetration
Rationale: Penetration pricing targets rapid market entry.
A. Distribution logistics
B. Product warranties only
C. Sales quotas
D. Communications between company and customer
Rationale: Promotion covers advertising, PR, and sales activities.
A. Product design features
B. Only the retail price point
C. Internal company location
D. Where products are purchased / distribution of goods
Rationale: Place covers channels and locations where customers buy.
A. People, Profit, Process
B. Policy, Planning, Production
C. Promotion, Price, People
D. Place, Promotion, Product
Rationale: The 4 P’s include product, price, place, promotion (three of them listed).
A. Variables marketers can change instantly
B. Only product quality metrics
C. Internal HR procedures
D. Elements outside a marketer’s control
Rationale: Uncontrollables include environment, competition, regulation.
A. Technology, Regulation, Competition
D077 WGU STUDY SET MOST TESTED QUESTIONS AND
ANSWERS GRADED A+ WITH RATIONALES
A. Manage payroll and HR
B. Produce goods only
C. Increase company taxes
D. Bring value to customers
Rationale: Marketing focuses on creating and communicating customer value.
A. Between suppliers and regulators
B. Between managers and investors
C. Between customers and products
D. Between HR and payroll
Rationale: Marketing links customer needs to product offerings.
A. Sales sets strategy, marketing follows orders
B. Marketing does accounting, sales does promotion
C. They are identical functions
D. Sales exchanges money; marketing communicates value
Rationale: Sales completes transactions; marketing builds and communicates value.
A. Balancing the books
B. Assembling products on a line
C. Filing taxes for the firm
D. Manager conducting research on potential customers
Rationale: Research informs market targeting and product decisions.
A. Product
B. Price
C. Place
D. Promotion
Rationale: Promotion covers communications like social advertising.
,ESTUDYR
A. Always undercutting competitors
B. Pricing to maximize market share immediately
C. Introducing a product at a high price and lowering it later
D. Matching competitor prices exactly
Rationale: Skimming targets early adopters at premium prices.
A. Selling items one-by-one only
B. Selling at randomized discounts
C. Offering warranties only
D. Grouping two or more related products and pricing them as one
Rationale: Bundles combine items to increase perceived value.
A. Charging the highest possible price
B. Pricing by production cost only
C. Price discrimination by customer profile
D. Setting a low price to gain market share
Rationale: Penetration encourages adoption through low entry price.
A. Setting all prices at market average
B. Charging premium for flagship products
C. Only used for online marketplaces
D. Pricing some items below markup to attract customers
Rationale: Loss-leader items drive store traffic and additional purchases.
A. Automated email campaigns only
B. Creating TV ads for a product
C. Packaging design work
D. A salesperson pitching a product face-to-face
Rationale: Personal selling uses interpersonal interaction to close sales.
A. Hiring a shipping company
B. Only in-person endorsements
C. Internal PR communications
,ESTUDYR
D. Paying or providing products to a celebrity to promote them publicly
Rationale: Influencer marketing leverages public figures to build trust and reach.
-commerce means:
A. Offline catalog sales only
B. Telemarketing via phone calls
C. Brick-and-mortar promotions exclusively
D. Using a website to generate sales through online ordering
Rationale: E-commerce enables direct digital transactions.
A. Only retail shelf placement
B. Company internal emails
C. Government regulation of trade
D. System of acquiring raw materials, producing, and delivering products
Rationale: Supply chain covers sourcing, manufacturing, and distribution.
A. Using only wholesalers
B. Selling through many intermediaries
C. Selling only overseas
D. Products sold from producers directly to end users
Rationale: Direct channels eliminate middlemen.
A. A company’s legal team
B. A marketing budget line item
C. A social media campaign
D. An entity through which goods and services pass from producers to end users
Rationale: Channels are the routes products travel to customers.
A. Only selling in stores
B. Having separate, conflicting messages per channel
C. Ignoring mobile shoppers
D. Providing a uniform customer experience across all engagement methods
Rationale: Omni-channel integrates online and offline touchpoints.
A. Only physical goods
B. Administrative policies
, ESTUDYR
C. Pricing plans only
D. Goods or services that meet customers’ needs
Rationale: Product is the offering that satisfies customer wants.
A. Price skimming
B. Predatory pricing
C. Prestige pricing
D. Price penetration
Rationale: Penetration pricing targets rapid market entry.
A. Distribution logistics
B. Product warranties only
C. Sales quotas
D. Communications between company and customer
Rationale: Promotion covers advertising, PR, and sales activities.
A. Product design features
B. Only the retail price point
C. Internal company location
D. Where products are purchased / distribution of goods
Rationale: Place covers channels and locations where customers buy.
A. People, Profit, Process
B. Policy, Planning, Production
C. Promotion, Price, People
D. Place, Promotion, Product
Rationale: The 4 P’s include product, price, place, promotion (three of them listed).
A. Variables marketers can change instantly
B. Only product quality metrics
C. Internal HR procedures
D. Elements outside a marketer’s control
Rationale: Uncontrollables include environment, competition, regulation.
A. Technology, Regulation, Competition
